This position is designed to operate within an Agile framework, which will require responsiveness and the ability to perform in a dynamic environment. A self-starter with an open mindset, transparent way of working and the ability to inspect and adapt what and how we do our work is essential.
Your responsibilities include, but are not limited to:
- Lead the development of market research activities, using appropriate tools and sources; identifying country-specific insights to use this knowledge, competitive intelligence, and understanding of disease areas.
- Passionate about customer and patient journey mapping, able to use design thinking methodology to isolate key research questions and prioritise opportunities
- Creates and develops the strategic direction for the responsible brand(s) with support from Head of Marketing
- Defines customer group segments and drives internal alignment for channel execution. Prioritises appropriate targeting, positioning and messaging across all customer segments in line with brand strategy
- Leads development and delivery of complex projects promotional campaign materials from insights to review, production and implementation
- Identifies potential key tactical options within each component of the marketing mix. Optimises channel/promotional mix for brand through appropriate resource allocation that meets brand objectives and customer needs
- Develops strong customer networks, able to utilise design thinking principles to then lead the co-creation of solutions with customers to ensure all eligible patients have access to our medications
- Comfortable navigating ambiguity and complexity both internally and externally to deliver co-created solutions
This position is designed to operate within an Agile framework, which will require responsiveness and the ability to perform in a dynamic environment. A self-starter with an open mindset, transparent way of working and the ability to inspect and adapt what and how we do our work is essential.
As Agile Brand Manager, your responsibilities:
- Lead the development of market research activities, using appropriate tools and sources; identifying country-specific insights to use this knowledge, competitive intelligence, and understanding of disease areas.
- Passionate about customer and patient journey mapping, able to use design thinking methodology to isolate key research questions and prioritise opportunities
- Creates and develops the strategic direction for the responsible brand(s) with support from Head of Marketing
- Defines customer group segments and drives internal alignment for channel execution. Prioritises appropriate targeting, positioning and messaging across all customer segments in line with brand strategy
- Leads development and delivery of complex projects promotional campaign materials from insights to review, production and implementation
- Identifies potential key tactical options within each component of the marketing mix. Optimises channel/promotional mix for brand through appropriate resource allocation that meets brand objectives and customer needs
- Develops strong customer networks, able to utilise design thinking principles to then lead the co-creation of solutions with customers to ensure all eligible patients have access to our medications
- Comfortable navigating ambiguity and complexity both internally and externally to deliver co-created solutions
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Minimum requirements
What you’ll bring to the role:
- Bachelor’s degree in a relevant field is a minimum requirement
- Knowledge and experience in an Agile way of thinking and working is preferable
- Demonstrated pharmaceutical experience or knowledge of the Australian Pharmaceutical Industry is essential
- 3+ years in a commercial capacity with demonstrated operational marketing experience with focus on product/brand management including customer facing/sales experience
- Business Acumen - ability to connect the dots and generate insights, prioritise business questions and recommendations
- Demonstrated partnering and influencing skills, stakeholder management, project management, people management
- Experience developing and delivering services in large complex enterprise
766 million lives were touched by Novartis medicines in 2021, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying!
Imagine what you could do here at Novartis!
Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, join the Novartis Network here: https://talentnetwork.novartis.com/network
Division
Oncology
Business Unit
ONCOLOGY BU
Country
Australia
Work Location
Sydney
Company/Legal Entity
AU Pharma Pty Ltd
Functional Area
Marketing
Job Type
Full Time
Employment Type
Temporary
Shift Work
No
Early Talent
No