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3MSee more

addressAddressNorth Ryde, NSW
salary SalaryPermanent
CategoryAdvertising & Marketing

Job description

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

About the Role

1) Develop and implement ANZ marketing strategies that align with business goals and objectives

Market Assessment (VOM) through Market Segment analysis, Customer Segment Analysis with consideration to Competitive Dynamics

Provide input to global/area teams for local Growth Strategy and Market Opportunity Plan

2) New Product Commercialization

Market opportunity assessment through market segment analysis, customer segment analysis

Competitive assessment

Data mining of internal insights and external market trends/insights

Voice of customer (VOC) through surveys and product evaluations

Growth modelling, demand projections, P&L impact

Develop local launch plan for review with country/Area team

Voice of market for new product opportunities – input to global/area team

3) Lead local activation of integrated marketing campaigns and demand generation programs

Clear and timely execution of integrated marketing campaigns aligned with global /area programs

Digital marketing strategy development based on the customer journey

Use of data and analytics of marketing campaigns and make data-driven decisions about future initiatives

Local calendar management

4) Key market segmentation

5) Develop & demonstrate Value Proposition

Portfolio (Products and Services)

Pricing

Service Levels (internal and external)

6) Product Management

Product portfolio management – lifecycle end-to-end

Meet portfolio management targets

Meet sales and profit improvement plans

Local regulatory compliance for packaging and communication

7) Pricing

Define & manage pricing for product portfolios

Regular pricing analysis utilising BEP tool

Ensure global pricing corridor requirements are met and executed

About You

Possesses a Post Graduate tertiary degree in Marketing or Business, and a Digital Marketing and Brand Management certification

Has 3 to 5 years of experience in product marketing experience in Dental Industry

Has 3 to 5 years of experience working with health care professionals (HCP) in the Dental environment and understanding of related US and AU/NZ code of practice dealing with HCPs

Has minimum 5 years of experience in Marketing, with at least 2 years of experience working with CRM platforms (SFDC, Eloqua, ON24)

Demonstrated track record with product launch

Experienced in Social Media Strategy and Management

Channel Marketing and Sales experience

Has good Legal (regulatory, advertising, HCP interactions) and business compliance understanding of the ANZ health care industry

Strong knowledge of CRM processes and platforms (SFDC, Eloqua, ON24)

Digital marketing expertise and experience executing integrated marketing programs (above and below the line)

Strong track record of product launch excellence including PIPO and Integrated Demand Planning processes

Proficient in the use of PowerBI, Adobe Experience Manager, and advanced MS Excel skills

Good Project Management skills

Strong analytical skills

In-depth knowledge of business & financial management

Experienced with pricing strategy management

Experienced in participating in Business & Strategic Planning

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com.au or on Twitter @3M or @3MNewsroom.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

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Refer code: 704186. 3M - The previous day - 2023-03-22 22:36

3M

North Ryde, NSW
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