Content And Marketing Coordinator

We are a premium Australian fashion house with established and sustained success for 20 years. Our head office and operations are based on the Sunshine Coast, and this role is considered as Hybrid, with some face-to-face days in the office and some at home. 

About the Role

Rapid growth, investment in team and technology, and a complete dedication to performance defines the last four years.

The Content and Marketing Coordinator is responsible for developing and executing our social media strategy, supporting our influencer and content creator activities, proactively managing our online communities, planning and coordinating photoshoots, and developing creative for paid advertising as well as leading the charge on paid performance, agency management and CRM strategy. 

As a key part of the marketing team, this role also provides input on creative direction and brand representation, and provides general marketing management and administrative support:
 

Responsibilities include:

• Research, write and produce high quality content for our website, social media and paid advertising channels.
• Copywriting and execution of our fashion journal. 
• Build on the existing social media and Marketing strategy in partnership with our CEO and Head of Marketing. 
• Understand and implement SEO best practices including writing for SEO. 
• Weekly, monthly and quarterly analytics data review and reporting with insights. 
• Plan and execute seasonal marketing campaigns. 
• Day-to-day management of external marketing agencies, including monitoring of paid performance, CRM and email revenue and creative concepts. 
• Update and execute on our loyalty program and build on the existing loyalty strategy. 
• Ongoing management of e-commerce applications. 
• End-to-end resourcing and content creation for social media channels.
• Writing engaging posts and campaign copy in line with the brand voice.  
• Research and report on social and industry trends as they emerge.
• Execute on our online and wholesale international expansion strategy and performance.
   

About you

• Demonstrated copywriting experience across social copy, emails, offline copy, website content etc. This is a must-have for the position.
• Strong understanding of SEO and SEO copy.
• Strong project management skills.
• Great people skills.
• Social media experience across META, TikTok and LinkedIn.
• Strong experience working with Shopify and Klaviyo or similar e-commerce and email marketing platforms. 
• Experience in retail or fashion is desirable. 
• Ability to work under pressure, and thrive on a fast-paced environment. 
• Deep expertise in key digital performance metrics and Marketing strategy. 
   

Requirements

• 4+ years of marketing experience in a B2C e-commerce environment 
• Bachelor's Degree in Marketing and/or Communications
• Strong understanding of social platforms and social/influencer marketing 
• Team player with impeccable attention-to-detail
• Ability to learn and utilise digital platforms to improve efficiency and collaboration
• Excellent communication skills: written and verbal 
• Ability to work independently with great time management and prioritisation skills

Why work with us  

You will be part of a high-growth organisation, and work day-to-day with a friendly and collaborative team. We are based on the Sunshine Coast, with free parking, as well as:

• Product allowances and discounts 
• Paid parental leave 
• Progression and development plans and training budgets
• Competitive salary and hybrid working options available
• Genuine long term career opportunities in a growing fashion brand

Application process

This is a highly competitive position and only complete applications will be accepted. Please download the application requirements here: https://app.box.com/s/klt4l8mtwj134so0llbv82zkdsq5q7ip 

Email your application to Kim Harvey, Head of Marketing at *********@zoekratzmann.com.

Please note applications close on Monday 29 January.