At Macquarie, we empower people to innovate and invest for a better future. As part of our Banking & Financial Services (BFS) division, our Marketing Technology team play a key role in enabling the acquisition and retention of clients across of variety of retail banking products, including home loans, transaction and savings accounts, business lending & deposits and (in an Australian-first) electric vehicle loans.
We are seeking expertise to drive acquisition (via CRO as a key growth lever) through our public owned channel, macquarie.com.au. This role will combine developing the strategy and roadmap for CRO, as well as designing and owning experiments to deliver on this roadmap. You will work with a cross functional team of Brand & Growth Marketers, Content Specialists, UX/UI Designers, Engineers, Data Analysts and other experts to execute these experiments, including deriving insights, incorporating feedback and celebrating results.
Core Priorities:
Be responsible for driving our Conversion Rate Optimisation strategy and execution across all products on macquarie.com.au
Set out a clear and concise measurement framework such that experiments can run, succeed and fail rapidly, and those learnings are shared across the wider team
Teach the teams how to create and refine experimentation backlogs of rapid change, and drive a culture of experimentation
Drive the constant A/B testing strategy to persistently increase customer data capture and app conversion.
Target Profile & Key Attributes:
Strong experience in CRO & Growth - you are confident in the role of subject matter expert with internal teams. You are able to evangelise for both CRO and experimentation as major drivers of growth, and educate the team and key stakeholders as to why.
A proven history of consistently executing high-impact experiments to drive significant uplifts in core business metrics.
Passion for experimentation methodologies including experiment design, hypothesis creation and measurement. Prior experience required with experimentation tools (we use Google Optimise).
A strong collaborative mindset with an instinctive ability to work well with people.
Superb communication skills and presentation skills.
Baseline knowledge of other digital specialties including UX/UI, SEM, CRM, digital advertising and basic coding highly regarded.
About Banking and Financial Services
Banking and Financial Services is Macquarie’s retail banking and financial services business, providing a diverse range of personal banking, wealth management, business banking and vehicle finance products and services to retail clients, advisers, brokers and business clients.
Our commitment to Diversity and Inclusion
The diversity of our people is one of our greatest strengths, and in combination with our inclusive environment, it enables us to deliver innovative and sustainable outcomes for our people, clients, shareholders and communities. From day one, you'll be encouraged to be yourself and supported to perform at your best. If our purpose of ‘empowering people to innovate and invest for a better future’ is as inspiring to you as it is to us, please apply. With the right technology, support and resources, our people can work in a range of flexible ways.
We are committed to providing a working environment that embraces and values diversity and inclusion. We encourage candidates to speak with a member of our recruitment team if you require adjustments to our recruitment process to support you, and the type of working arrangements that would help you thrive.
About Macquarie
A career at Macquarie means you’ll have the opportunity to develop and utilise new skills, explore interesting fields and do challenging work that will impact the lives of people around the world—whether it’s accelerating the green energy transition, helping sustain global food supplies, financing social housing projects or investing in essential infrastructure. At Macquarie, we’re empowering people to innovate and invest for a better future.
Our size and international presence means your work can take you anywhere—across business groups, disciplines, sectors and borders. With 17,000+ employees and offices in 33 markets around the world, we’re a truly global organisation.
You’ll be supported by a diverse team where the unique perspectives, ideas and experiences that all of our people bring are valued. You’ll be empowered to address unmet needs in our communities whilst advising and investing alongside our clients and partners. Working with us, you’ll have the opportunity to make a difference.
Macquarie is a global financial group providing clients with asset management, retail and business banking, wealth management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory, capital raising and principal investment.
Work type: Maximum term, Permanent - Full time
Location: Sydney
Category: Mid-senior, Mid-level, Technology, Marketing & Communications
Group: Banking and Financial Services
Division: Product & Technology
Recruiter: Kate Alouker
Opening Date: 17/5/2022