AddressRole Overview: We are seeking a skilled Data Scientist with expertise in Market Mix Modeling to join our team on a 6-month contract basis. In this role, you will play a pivotal part in optimizing our marketing strategies by analyzing market dynamics, forecasting sales performance, and providing actionable insights to drive business growth.
Key Responsibilities:
- Utilize advanced statistical techniques to develop and refine Market Mix models that quantify the impact of various marketing channels on sales performance.
- Analyze large datasets to identify trends, patterns, and opportunities for optimizing marketing spend and resource allocation.
- Collaborate closely with cross-functional teams including marketing, sales, and finance to understand business requirements and deliver actionable insights.
- Develop predictive models to forecast sales performance and evaluate the effectiveness of marketing campaigns.
- Communicate findings and recommendations to stakeholders in a clear and concise manner through presentations and reports.
- Bachelor's or Master's degree in Data Science, Statistics, Mathematics, Economics, or a related field.
- Proven experience working as a Data Scientist
- Strong expertise in Market Mix Modeling, including experience with statistical software such as Python and R
- Proficiency in data manipulation and analysis using SQL and/or other relevant tools.
- Excellent communication and presentation skills with the ability to translate complex data concepts into actionable insights for non-technical stakeholders.
- Strong problem-solving skills with a keen attention to detail and the ability to thrive in a fast-paced, dynamic environment.
- Competitive compensation package
- Opportunities for professional development and growth
- Flexible work arrangements
- Collaborative and inclusive work culture
