Digital Analytics & Optimisation Analyst

• Hybrid work arrangement,
• Permanent Opportunity,
• Attractive remuneration.

We care for the people of NSW, building confidence and trust so our communities can thrive. We make the complex simple, so our schemes deliver better outcomes for people and communities. Whether a person is severely injured in the workplace or on our roads, icare supports their long-term care needs to improve quality of life, including helping people return to work.

We insure over 329,000 NSW businesses and 202 NSW Government agencies. We protect around 90 per cent of public and private sector workers in NSW - that's approximately 3.2 million people. icare is a trusted risk advisor to the NSW Government, protecting over $266.6 billion of the state's most iconic assets, including the Sydney Opera House and the Sydney Harbour Bridge.

The opportunity:

As a Digital Analytics and optimisation analyst, support analytics and reporting strategy, delivering data driven performance insights and the presentation of optimisation opportunities across site analytics, display advertising, search marketing and social media. Role also has some industry standard offerings like -

• Hybrid work arrangement,
• Permanent Opportunity,
• Attractive remuneration.

It's an exciting time at icare where no two days are the same as a Digital Analytics optimisation analyst some of the duties as follows -

Key accountabilities:

• Design, develop test and implement digital analytics and optimisation deliverables.
• Implement and configure web analytics platforms such as Google Suite and Sitecore Experience Analytics.
• Enable the end to end delivery of data and analytic opportunities including contributing to concepts, estimation and build
• Establish and sustain best practices for tagging, segmentation and data structure.
• Collaborate with key stakeholders to define and create dashboards and ad hoc reports in Klipfolio, Qlik, Google Analytics, Microsoft Excel, and other platforms based on organisational KPIs across all icare digital platforms.

Your story so far:

• Experience in digital analytics and research ideally working in insurance, banking or digital media agency producing customer and marketing insights that have resulted in tangible
• Experience in analytics implementation and playbook documentation, including Google Analytics, Adobe Analytics, Adobe Target and trouble-shooting software.
• Experience with segmentation, digital attribution, optimisation and econometrics & time series techniques frameworks to drive digital insights.
• Highly proficient in Adobe Analytics or Google Analytics reporting tools, and Google Tag Manager (GTM).
• Knowledge of SQL and REST apis for reporting tools.
• Extensive data visualisation experience (Klipfolio, Data Studio, Big Query)

If you think you're the right person for this role, send us your resume. Don't delay as we're assessing applications as they are received.

icare recognise the value of diverse perspectives and experience. We are committed to an inclusive workplace where everyone feels valued and respected for who they are. If there are any accessibility adjustments you need to help you be able to apply for this role, please contact us at:

Please note that you must be an Australian citizen, permanent resident of Australia, New Zealand citizen with a current New Zealand passport or have unrestricted working rights to apply for this role.

• icare is the brand of Insurance & Care NSW
• For more information about icare visit our
• icare operates a direct sourcing model so no agency introductions will be accepted

• We are a 2022 Circle Back Initiative Employer - we commit to respond to every applicant
• A talent pool may be created through this recruitment process. A talent pool is a group of applicants who have been assessed and identified as suitable for this role, and who may be considered for a range of similar roles.