Digital Communications Coordinator

Are you a digital dynamo with a passion for storytelling and a flair for engagement? Do you thrive in the ever-evolving landscape of digital communication? If so, we have the perfect opportunity for you! We're seeking a talented and innovative Digital Communications Coordinator to join our dynamic team and spearhead our digital presence. 

Work Location Castle Hill, NSW / Hybrid

Reports To: Aquatic Industry Engagement Manager 

Direct Reports Nil 

Department Drowning Prevention & Education 

Selection Criteria 

Essential 

Knowledge and experience in marketing, communications, English, public relations, or journalism. 

A minimum of 2-3 years’ experience working in an engagement, marketing or communications position. 

Possess a solid understanding of effective marketing techniques. 

Must have excellent writing and editing skills. 

Strong time-management and organisational skills. 

Excellent communication skills – written and verbal. 

Intermediate to advanced Microsoft Office Skills (word, excel, PowerPoint, Project). 

Excellent time management skills with the ability to multi-task 

Strong attention to detail. 

Some out of usual business hours and on call work within NSW are inherent requirements of this role. 

Desirable 

Tertiary qualifications in Marketing, Communications, English, or Journalism 

Is familiar with publishing programs like Adobe Canva  

and InDesign. 

Previous experience working for a community based/not for profit organisation.  

Previous experience/skills in public speaking/media.  

Roles and Responsibilities 

Communications  

Create visually appealing digital assets and ensure consistency in design elements across various platforms. 

Work with organisational portfolios to develop and implement the communications strategy to support business development 

Prepare engaging monthly newsletter and communications 

Create content that profiles our programs including stories, images and videos for social media, case studies, program profiles and news article 

Plan and execute digital advertising campaigns 

Marketing 

Maintain and enhance the organisation's brand image. 

Reenforce brand guidelines to ensure brand consistency. 

Develop compelling and targeted content for various marketing channels. 

Ensure consistency in messaging and brand voice across all marketing materials. 

Work with Campaign agencies to plan and execute marketing campaigns to promote products or services. 

Collaborate with internal teams and external partners to ensure campaign success. 

Social Media 

Develop and implement a social media strategy aligned with overall marketing goals. 

Stay updated on social media trends and adjust strategies accordingly. 

Create and curate engaging content for social media platforms. 

Schedule and publish content to maximize reach and engagement 

Foster and manage relationships with the online community. 

Respond to comments, messages, and inquiries in a timely and professional manner. 

Identify and collaborate with influencers relevant to the brand. 

Manage influencer relationships and track their impact on the brand's online presence. 

General 

Adhere to the relevant RLSNSW policies and procedures that relate to RLSNSW Community Engagement programs. 

Represent RLSNSW in a professional manner while undertaking work on RLSNSW Community Engagement Programs 

Refer all media enquiries to the General Manager or the RLSNSW Aquatic Industry Engagement Manager 

Represent RLSNSW as a media spokesperson when required 

Support public awareness of RLSNSW key messages. 

Assist the Senior Management Team with any other reasonable tasks as required.