AddressDigital Content Manager
- Permanent role
- Surry Hills based with WFH flexibility
- Be part of exciting digital growth
About WooliesX
WooliesX is part of the Woolworths Group. We’re an innovation business that brings together the brightest minds in e-commerce, technology, media and data to transform the way people live and shop. We’re here to create better everyday experiences for our customers. In the big picture, and the fine detail. In moments big and small.
We’ve worked together with our partners to create all kinds of initiatives you know and love – like Everyday Rewards, one of Australia’s most popular loyalty programs.
The Position
A key role in the Digital Content Management Chapter at WooliesX, this role is responsible for supporting a distinct portion of the content and digital-experience proposition on woolworths.com.au. Working within a digital team that is undergoing a major growth phase, this is a great opportunity for a content manager who’s passionate about customer-first content — and food!
Success in this role is achieved through the design and execution of interactive, engaging content experiences that drive customer-focused outcomes across key channels. You’ll also use data and insights to understand and optimise customer journeys across the site, and beyond.
What You’ll Do:
A key role in the Experience Practice working in the Discover & Inspire Tribe at WooliesX, you’ll be part of a team crafting and creating compelling digital experiences for customers in the food content space. We’re looking for someone with their finger on the pulse of food trends and editorial best practice, who will take a customer-first attitude to everything they do to help deliver positive customer sentiment and great business outcomes.
- Work within the Discover & Inspire Tribe to help manage the digital food content experience
- Lead the management and activation of content across web and app, supporting the broader team to deliver strategic objectives in digital editorial content
- Leverage existing assets, experiences and editorial content to develop and implement aggregation and curation strategies within the food content space
- Closely monitor performance metrics and web analytics to inform content optimisation opportunities
- Collaborate with internal and external stakeholders to create a workflow of content delivery cycles
- Accountable for the continuous improvement and optimisation of digital content, including ensuring accuracy of content and adherence to any required peer review processes
- Work with our Content Partnerships Manager to help manage BAU relationships with key content stakeholders
- Work within Digital Content Management Chapter to bring to deliver innovative strategies to support new avenues for optimisation of content and websites
- Ensure we’re on the front foot when it comes to the next “big opportunity” in content curation
- Partner with our Woolworths Group teams to understand and realise the opportunities that exist for curation across our owned digital platforms
What You’ll Need to Succeed:
- Minimum of 6+ years digital content experience (publishing experience advantageous)
- Proficiency in using content management systems (AEM experience advantageous)
- A thorough understanding of SEO and analytics tools
- Extensive food knowledge and experience working with digital food content
- Ability to think strategically about how content is effectively brought to life across platforms and channels
- Keen eye for detail
- Experience in copywriting a plus, but not required
- Experience with continuous improvement roadmaps and optimisation test and learns
- Experience developing and managing stakeholder processes and relationships
- Experience executing and supporting content strategies
- Experience working with copywriters, content creators and publishers
- Ability to provide actionable feedback to stakeholders and partners
- Proficiency in ensuring brand guidelines are met and commercial agreements are upheld
- Strong project management skills
- An understanding of SEO and analytics tools
- Experience in managing large scale project with multiple moving parts/multiple streams
- Manage stakeholders to agreed timeframes
- A track record of implementing continuous improvement roadmaps and optimisation test and learns
- Experience developing and managing stakeholder processes and relationships
- Thorough understanding of Agile Ways of Working
Grow with the Group
Woolworths Group has announced it will be requiring Australian team members to be fully vaccinated against COVID-19 (subject to medical and religious exemptions).
As an inclusive, team-first company, our people are at the core of everything we do.
We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.
As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.
We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.
We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences – for our customers and for each other.
We’d love to hear from You
If you meet a number of the requirements, but not all, we encourage you to submit your application.
