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SalaryDigital Marketing Analyst | 6 - Month Contract | $828 P/D Incl. Super
$650 - $750 P/D + Super + Commission
6 - Month Contract
Parramatta/WFH
About the company
This NSW government agency is a major service provider that strives to deliver a more consistent and efficient experience within the government. This government agency uses data and behavioural insights to drive improvements in government strategy, managing investment priorities, funding, and allocations.
About the role
The Digital Marketing Analyst is responsible for driving high-level analysis and working collaboratively across marketing teams' making, planning, resourcing, and delivery across a portfolio of complex initiatives.
Responsibilities:
- Extensive knowledge of business process design and improvement
- Experience working in customer service and technology environments
- Work with Google Marketing Platform, particularly Google Analytics 360, Analytics 4 and Data Studio.
- Leverage data and technology to deliver targeted and personalised digital media and collaborate with the website team to deliver a seamless onsite experience
- Implement and Manage digital performance media programs such as SEM, Display, Social, etc.
- Design and implement custom tracking using Google Tag Manager
- Manage and lead the detailed analysis of the business environment, processes and systems to capture business requirements to develop appropriate solutions that address business needs
- Work collaboratively across marketing teams to share insights and provide audience segmentation recommendations that inform the creative strategy for our campaigns across digital channels
- Deliver digital marketing reporting including key insights, learnings and recommendations by agreed deadlines.
- Identify and manage compliance and privacy policy formation
- 3-4+ years experience working as a Digital Marketing Analyst
- Experience with designing and implementing Personalisation and Testing programs
- Experience working with Google Analytics and Data Studio
- Expert in managing and implementing digital performance media programs (SEM, Display, Social)
- Excellent verbal and written communication skills.
- Permanent resident or citizen
- 5th largest supplier to the NSW Government
- Get paid weekly
- Rated 4.9/5 on Google Reviews with over 600 5* reviews for candidate feedback this year
- Offer Insurances for ABN Contractors
- Consistent communication & transparency
- Detailed onboarding & support
