Digital Marketing Officer

• Leverage data and insights to craft effective digital marketing and advertising
• Support Australia’s teachers by connecting them to quality, time-saving resources and professional development
• Join a friendly, collaborative team in our office full to bursting with children’s books, located in the heart of Newtown

Do you have 1-2 years’ proven experience in digital and online marketing? Do you want to jump into an active, creative full-time role where you can hit the ground running to make a transformative difference? 

Use your keen attention to detail, creative and critical thinking, and your passion for data to make a meaningful contribution to a not-for-profit association that’s all about making it easier for students to access a meaningful English and literacies education. 

About PETAA

PETAA, the Primary English Teaching Association Australia, is a national not-for-profit member association devoted to supporting teachers by: providing professional learning courses (including an annual conference); creating resources that feature quality children’s literature and the latest insights into education trends; funding research into best-practice instruction; and publishing award-winning, critically acclaimed teacher reference texts.

Now in our 50th year, PETAA is a respected leader in the education field. Our annual conference attracts more than 1200 attendees and is well-regarded in the sector. Our resources are created by a vast network of academics, experts, and highly experienced collaborators all committed to improving the experience of all students, from all walks of life, in the classroom.

About the role

We are looking for an organised, curious, and creative Digital Marketing Officer to join us full-time in our office in Newtown in Sydney’s inner west, where you will be a critical player in the association’s continued success.

You will work closely with the Marketing and Communications Manager, forming the other half of this small, ambitious, and highly strategic team who are responsible for representing the full suite of PETAA’s business units: publications, professional learning, and membership.

You will extend our reach and facilitate membership growth through social media, digital advertising, and robust email marketing. You’ll also play a key role in optimising and evolving our user experiences and member journeys, and will inform how we shape communications into the future. 

A Day in the Life

Your responsibilities could include the following on any given day (other duties may be assigned): 

• Coordinate and execute weekly email newsletters, monthly sales EDMs, and lead nurture campaigns (effectively segmented for key stakeholders)
• Execute our multi-channel social media strategy (crafting, posting, reporting)
• Build and maintain email and social media marketing campaigns
• Develop and build digital advertisements (including Google Ads)
• Report on analytics and user behaviour to provide critical insights 
• Oversee the day-to-day requirements of PETAA’s award winning website and associated microsites
• Collaborate with Professional Learning and Membership teams to create and distribute effective marketing and content materials
• Work with the PETAA team to maintain the integrity of the contact database and member data 
• Assist in our series of livestreamed talks with literacy experts and children’s and young adult authors/illustrators
• General administrative and scheduling tasks associated with marketing and communications activity

Why you’ll love this role

• You’ll know you are making a difference in the lives of teachers: we take pride in producing high-quality resources, user experiences, and professional development. Educator feedback frequently comes back as 100% positive.
• Your flair for data and keen eye will have a chance to shine: we work smartly and will be keen to leverage your findings to ensure we’re doing what works, and leaving behind what doesn’t.
• You’ll become immersed in the world of children’s literature (we’re a busy and hardworking group, but we always find time to read the latest beautiful picture book)!
• You’ll become a key part of our collaborative, energetic and purpose-driven team who brainstorms together, celebrates wins, and always strives to innovate in service of teachers.

Essential skills

• 1-2 years of demonstrated experience in digital marketing and communications
• A degree in marketing, communications or a related field 
• Demonstrated experience with Google Analytics and Google Ads
• Demonstrated ability to generate, analyse and interpret data for business use 
• Demonstrated understanding of contemporary digital and online communications trends and practices
• Excellent attention to detail
• Excellent written communication skills
• Ability to juggle multiple deadlines, including long-term goals and short-term projects, and to deliver reporting and insights on time 
• Experience in website development, visual marketing or design would be highly regarded

How to apply

• Send a CV and cover letter to cassie.tongue@petaa.edu.au. The cover letter should outline your suitability for the role, addressing your proven experience in digital/email marketing and advertising, and your reasons for applying.
•  Your cover letter will serve as a demonstration of your required communication and copywriting skills. We will not consider applications without a cover letter.
•  Your application should include 2 references with contacts details. These references will not be contacted before a second interview.