Digital Performance Manager - Contract

Digital Performance Manager
Melbourne
ASAP Start Contract Role

Our client an Australian-owned restaurant chain is looking for a Digital Performance Manager on a contract basis.
They have a huge vision over the next 3 years with the view to open 20 new stores year on year.
You will help shape the capability to monitor our performance and productivity of digital transactions and user interactions, all while ensuring we are creating meaningful digital storytelling experiences.

The performance Manager will lead, implement and execute digital performance strategies to drive awareness, acquisition, conversion and retention and develop industry-leading digital marketing strategies to maximize channel performance and eCommerce ROI.

Key Responsibilities:
Actively manage paid media across search, social, affiliates, display, programmatic, and retargeting networks, including daily optimization in line with Marketing & Digital calendar.
Manage execution of all performance marketing campaigns, including 3rd party agencies on ad creative, performance improvements and budget allocations
Manage monthly KPIs, ensuring paid ad investment delivers to planned ROI
Work cross functionally to develop and execute paid media campaigns and ensure all activities are aligned with broader marketing campaigns
Provide campaign reporting to relevant stakeholders
Manage eCommerce KPIs tracking and growth via full-funnel performance reporting
Lead construction of an omnichannel marketing / eComms funnel architecture, ensuring cross-channel customer awareness, acquisition and attribution.
Create a suite of reporting and dashboards for a diverse group of internal stakeholders to provide visibility of key performance metrics.
Ensure organic traffic is maximised and optimised by implementing best practice SEO methodologies based on internal or external auditing
Build, plan and implement traffic acquisition strategies for organic and paid channels

Key Skills You'll have:
5 Years + Experience in a similar role, with an interest in the Food / Hospitality industry
Expert understanding of building and implementing digital campaigns across SEM,remarketing, affiliates; leveraging partnerships
Excellent analytical capabilities, comfortable using Excel or Google Sheets to analyse and report quantitative and qualitative data
Previous experience owning and leading a program within digital performance.
Strong demonstration of producing of ROI and what channel mix can drive certain metrics
Previous experience working with large
omnichannel budgets
Ability to think holistically from an omnichannel perspective
This role is based in Melbourne and requires 4 days a week in the office.

This is an immediate start role; on a Contract basis, with a view to going permanent.

If you are interested, have the right skill set, and would like to hear more please send your CV to Kim@thedrivegroup.com.au

For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin:

https://www.linkedin.com/company/thedrivegroup

TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry.

We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths.

If you have the right skills and attitude we would love to hear from you!