AddressAbout Us:
Big Red Group is the largest marketplace of experiences in Australia and New Zealand, and home to leading brands including Adrenaline, Experience Oz, Experience Oz Local Agent and RedBalloon. Our purpose is to shift the way people experience life, be that creating stories over stuff or lifting up the thousands of passionate experience providers across Australia to live their passions.
Australian owned and operated, we have delivered more than 3 million experiences to date and serve an experience every 30 seconds. We have doubled our team over the past 12 months and continue to play the lead role in the tourism and experiences industry.
The Role:
The role of the Ecommerce Trading team is to deliver continued growth for our brands through website and category optimization, merchandising, product management, and third-party campaigns. We focus on optimizing how we serve customers through products, customer journeys and new technology.
The Ecommerce Trading Executive is pivotal to supporting the delivery of the RedBalloon workstream to ensure trade actions and opportunities are executed to deliver business benefit and growth across the website. This role is responsible for implementing weekly trade opportunities, delivering campaign and hallmark events on-site and optimising the customer experience through manual merchandising and dynamic tools. This role will also support with product enrichment and uploading when there this overflow within that workstream.
Core Activities:
Website + Content Management
- Support with executing weekly trade actions and on-site optimisations
- Update the homepage and content across the website
- Update and maintain the top navigation for customers to shop easily
- Brief new website assets to Creative Studio in line with campaigns + promotions
- Liase with the Performance team on SEO updates and optimisations
- Set up on-site messaging to help customers move through the purchase funnel
- Review and resolve any customer service issues on-site related to trade and content
- Support with managing Trade Calendars and website activity plans
Merchandising
- Merchandise website pages to determine what products customers see and when
- Manually merchandise products on pages to increase on-page conversion
- Use reporting to determine how pages are performing and where there are opportunities
- Set up new product and category pages where necessary to support the shopping experience
- Maintain all product filters across the website to enable customers to shop easily
Promotions
- Set up new promotion codes for new campaigns, offers and partnerships
- Manage and maintain all live and expired promotions
- Deals pricing validation and management during key Hallmarks
Analytics + Insights
- Support with weekly reporting on trade and performance insights to optimise the website
- Support with product and category insights on a regular basis
- Support with Post Campaign Reviews after hallmarks and key campaigns
- Support with any ad hoc trade or insight reporting
Experience Required:
- Ecommerce experience is advantageous
- Knowledge of CMS systems are highly desirable
- Ability to multi-task across various streams of work
- Strong attention to detail and multi-tasking is favourable
- Can utilise data in excel to report on performance and trends
- Advanced ability to learn new information and processes
- Ability to work autonomously as well as in a team
- Passionate about experiences!
Why work for us?
- Our dedication is to provide a workplace you choose to return every day.
- Community - ESG commitment, paid community days, Fast Company 'Brands that matter', weekly Community Lunch in our offices, Volunteering
- Connection - organised experiences, quarterly roadshows, offsites, social & sports events
- Investing in you - 30 days work anywhere, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support
- Your Workplace - Hybrid flexible, Sydney & GC offices, 2022 AFR Best Place to Work, 2021 Australian Employer of choice, Top 20% most engaged workplaces in Australia
