Freelance Social Media Expert

Good-Edi Pty Ltd
We're on the lookout for a dynamic and creative Freelance Social Media Expert to join our team. As our Social Media Expert, you will be responsible for developing and executing our brand's Social Media strategy, creating engaging content, and managing our Social Media platforms. Creativity is a must and passion for sustainability is a bonus.
ABOUT THE ROLE
Responsibilities:
3 month fixed term contract
Craft a 3-month Social Media strategy that'll make waves.
Generate a list of exciting ideas to pursue through content creation.
Bring those ideas to life; source, gather, and develop content including reels, posts, and stories.
Develop compelling copy for each platform, ensuring it aligns with our brand's tone of voice.
Shoot and edit original content, images, and videos for use on Social Media.
Capture behind-the-scenes content as needed, such as from production facilities or cafes.
Manage our Social Media platforms according to a 3-month rolling content calendar.
Respond promptly to customer messages across all platforms.
Stay updated on new trends and changes in the Social Media landscape.
Utilize analytics to report weekly on performance across all Social Media channels.
Requirements:
1-2 years of experience in Social Media management, brand marketing, and/or content strategy.
Proven track record of building brands through social planning and content development.
In-depth understanding of social platforms such as Instagram, Facebook, TikTok, and LinkedIn.
Proficiency in creating, editing, and designing content across various mediums.
Experience scheduling content across all platforms.
Proficiency in Canva (or similar software).
Passion for Social Media, including staying updated on trends and best practices.
Ability to take the lead and work independently.
Based in Melbourne, Australia.
Preferred Skills:
Familiarity with email marketing software, preferably Klaviyo.
Basic understanding of Shopify.
Please note this is a 3 month fixed term contract with potential for on-going work for the right candidate. The working times & location are flexible.
To apply, please send your CV along with evidence of Social Media experience, whether personal or from previous clients.
We look forward to reviewing your application and potentially welcoming you to our team!
ABOUT THE COMPANY
This is an exciting opportunity to work for a start-up making a novel product - edible coffee cups.
Good-Edi was founded by Catherine Hutchins and Aniyo Rahebi in 2020. With a shared vision to make a positive difference to our planet, Good-Edi – the edible cup was born. Good-Edi ensures that all takeaway coffee cups can now be plastic-free and truly biodegradable. Made from ethically sourced, grain-based vegan ingredients, Good-Edi is a solution that is good for the planet, and good for you! Now stocked in over 200 outlets across 7 states in Australia, the Good-Edi team are very proud of the impact they have had so far, and have big goals for the future.