AddressAbout the role
At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things – be it buying their home, building a business or saving for things big or small.
As a Growth & Performance Lead, you will be responsible for driving growth opportunities across marketing, digital sales, and personalisation. You will also provide support in defining and co-developing the growth plan - driving innovation opportunities through both existing and new propositions, products, and services.
Key accountabilities:
- Identifying media optimisation opportunities utilizing Market Mix Modelling and industry benchmark studies across strategic marketing and personalisation
- Extract and analyse internal data, developing robust insights strategies, deriving commercial and behavioural insights from aggregated data sets
- Utilise third party data and insights to create unique customer propositions and go to market strategy
- Performing growth opportunity analysis, sizing and business casing including commercial benefits and optimisation of the revenue funnel
- Specifically providing business analytics, reviewing and analysing metrics, identifying future business trends and supporting the function with overall strategic direction and prioritisation.
- Identifying customer and product insights, by blending data with a deep understanding of customer needs and benefits to the bank and our partners, habits, and perceptions – answering some of the “why’s” the organisation may have, allowing us to innovate to drive growth
Role Location: 833 Collins Street, Docklands VIC 3008
Role Type: Permanent,Full Time
What will you bring?
To grow and be successful in the role, you will ideally bring the following:
- Discovery & Insights: Ability to explore, extract and analyse data, produce actionable insights and recommendations, storytelling and measure performance
- Strategic, Planning and Prioritisation: Managing strategic planning across marketing, proposition, Go To Market, personalisation and digital sales strategy & plan and strategic prioritisation
- Agency and Partnership Management: Ability to partner with agencies to build effective relationships, thereby enabling effective marketing solutions & shared business outcomes. In addition, effectively managing budget to optimise working models and challenging agencies to innovate and experiment by looking at best practice outside ANZ to improve solutions for ANZ customers.
- Performance Optimisation: Ability to follow a process by which in market execution and activity is reviewed by all marketing functions via analysis, interrogation, and discovery – leading to further optimisation to ensure target delivery; ascertaining where and why there are shortfalls and areas for optimisation versus the Go To Market plan (including product, promotions, pricing, propositions, creative, media, digital, channel and sales initiatives) to maximise effectiveness.
- Growth strategy, initiative business casing, stakeholder alignment, implementation approach with test & learn cadence , and prioritisation
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
Why join us?
There’s something special about being part of ANZ. From the moment you join us, you’re part of a team working towards a common goal: improving the financial wellbeing and sustainability of our millions of customers.
But it’s not just our customers who’ll feel your impact. You’ll feel it too. Because at ANZ, you’ll have the resources and community you need to take the next big step in your career, towards even bigger things in the future.
We offer a range of benefits tailored to the countries in which we operate including Health and Wellbeing programs and flexible working arrangements.
You’ll also enjoy working in a diverse and inclusive workplace where the different backgrounds, perspectives and life experiences of our people are celebrated. We encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with a disability, let us know how we can provide you with additional support.
To find out more about working at ANZ or to view other opportunities visit www.careers.anz.com. You may apply for this role by visiting ANZ Careers and searching for reference number 41276
Job Posting End Date
16/06/2023
, 11.59pm, (Melbourne Australia)
