Req ID: 41096
Department: Insto SP&E Marketing
About the role
At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving the financial wellbeing and sustainability of our customers so they can achieve incredible things– whether they’re buying a home, building a business or saving for things big or small.
The Head of Australia Marketing is critical to making this happen and will be responsible for improving our brand reputation, deepening customer relationships and growing revenue through innovative Marketing programmes which support Institutional Australia’s agenda.
This experienced marketing leader uses superior commercial marketing and stakeholder skills to accelerate our customer centricity agenda, and uplift marketing’s credibility and contribution as a key growth enabler and trusted strategic partner for the Australian Institutional business.
Working with product, coverage, sector, marketing and communications colleagues, the role brings the marketing smarts to establish a coordinated whole-of-customer marketing cadence for Australia that authentically engages the right customers with tailored, targeted initiatives, executes beautifully, streamlines the everyday, and frees capacity for uplift.
Key responsibilities will include:
Develop and execute the annual marketing plan for Institutional Australia
Measure and evaluate the contribution of Australia marketing plan activities to reputation, relationships and revenue
Deliver coordinated, coherent plans across coverage and product with customer at the heart
Derive data-led insights from research and data to focus engagement on the right customers and optimise marketing performance
Build once for many, working with marketing colleagues to uplift campaign consistency, longevity and cross-sell across geography, sector and product
Role Location: Melbourne/ Sydney
Role Type: Permanent, Full-Time
What will you bring?
To grow and be successful in the role, you will ideally bring the following:
Comprehensive understanding and experience of B2B financial services marketing, media and creative agency processes, advertising, promotions, sponsorship, events management, direct marketing, online and digital channel marketing
Strategic marketing track record of commerciality and customer centricity
Superior relationship and stakeholder influencing skills, effectively influencing to drive optimum results
Proven track record of planning, executing and optimising complex marketing campaigns
Experience in developing and managing significant B2B marketing campaigns
Institutional experience and knowledge of the Australian Institutional landscape
Marketing agency leadership and optimisation
You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you.
So, why join us?
ANZ is a great place to grow. We know our people look to their leaders to understand what is and isn’t valued.
Developing a growth mindset is at the heart of our culture. It means we actively encourage people to try new things so we can improve. With effort, we can all learn and grow.
We ask our leaders to practice daily leadership behaviours – things like connecting with empathy, empowering people, growing people selflessly, being curious and creating shared clarity. These are the leadership behaviours we need to transform ANZ. We support our leaders with tools, tips and online coaching.
ANZ recognises the value of an inclusive and diverse work environment. We take pride in the diversity of our people and encourage applications from diverse candidates. If you are a candidate with a disability, let us know how we can provide you with additional support.
Our recruitment decisions are based on the key inherent needs and requirements of each role, and candidates are selected based on their unique strengths and characteristics.
We work flexibly at ANZ. Talk to us about how this role can be flexible for you.
Job Posting End Date
09/06/2023, 11.59pm, (Melbourne Australia)
Direct marketing, B2B marketing, Marketing, Marketing management