Marketing Manager

Role overview: 

Join IOR for an extraordinary opportunity to be part of a team that excels through innovation. As the Marketing Manager, you'll lead our strategic marketing efforts, collaborating closely with a dedicated team to drive our growth agenda. Your role entails crafting captivating campaigns, managing our digital presence, and providing regular updates to the Senior Leadership Team, influencing key decisions on marketing strategy and investments.

In this senior management position, you'll oversee customer research, digital assets, advertising campaigns, social media outreach, and event participation. Beyond marketing, you'll play a crucial role in enhancing our customer experience, with performance measured against established metrics.

Success in this role demands not only strong leadership and communication skills but also a deep understanding of B2B customer behavior, market trends, and evolving marketing technology. At IOR, our commitment to delivering exceptional customer experiences is unwavering, and your leadership will be instrumental in realizing this vision.

If you're ready to be part of an environment where innovation thrives and impactful contributions are the norm, IOR is the place for you. 

The Role: 

• Developing Marketing Strategies: Create innovative marketing strategies to drive IOR's growth, utilising market trends, customer insights, and competitor analysis to expand our customer base and enhance customer lifetime value.
• IOR Brand: Strategically position the IOR brand to attract and retain customers, fostering deep brand loyalty and long-term value through collaboration with Product.
• Digital Assets: Oversee the performance and improvement of IOR's digital assets, including the website and social media presence.
• Content: Manage the production and distribution of engaging marketing content across various channels, including sales collateral and digital communications.
• Projects & Events: Plan and implement strategic marketing programmes for key initiatives, ensuring well-coordinated event attendance with clear ROI.
• Research: Utilise market research to uncover growth opportunities and refine marketing strategies, coordinating externally-facing research efforts.
• Collaboration: Align marketing efforts with business goals, spearheading cross-functional initiatives and maintaining positive relationships with stakeholders.
• Leadership: Provide leadership and mentorship to the marketing team, setting clear goals and evaluating performance regularly.
• Budgets, Reporting, and Updates: Analyse marketing metrics, provide regular reports to management, and manage marketing spend to maximise ROI.
• Continuous Improvement: Monitor industry trends and adjust marketing strategies accordingly to ensure ongoing success.

Requirements:

• Tertiary qualifications in Marketing/Communications or related field.
• Ability to research and understand downstream fuel sales, distribution, fuel management systems, Lubricants, AdBlue and liquid storage solutions and relevant customer requirements.
• High level computer literacy/experience and experience in designing marketing content and documentation, specifically using Adobe CC.
• Well-developed problem-solving skills, including ability to identify risks and advise solutions.
• Excellent communication and interpersonal skills.
• Experience in the fuel industry or a related industry would be an advantage.
• Demonstrated experience in B2B, services sector with strong digital and content marketing experience.
• Exceptional communication and interpersonal skills, both informally and formally, with a strong ability to connect with and influence others.
• Minimum 5 years’ experience in similar role.

About you: 

Are you a people-first leader with a passion for customer-centricity and a knack for driving commercial success through innovation? Join IOR, where we value positivity, collaboration, and exceptional customer experiences.

As a pivotal member of our team, you'll shape marketing strategies and fuel growth while fostering our dynamic culture. Your collaborative spirit and innovative ideas will be crucial in maintaining our positive environment. With your empathetic leadership, you'll empower your team to thrive.

Ready to bring your leadership, commercial savvy, and customer focus to a forward-thinking company? Join us at IOR and be part of shaping the industry's future.

Why Join IOR:

At IOR, we're not just building a business; we're cultivating a community of smart, driven, and ambitious individuals who are passionate about making a meaningful impact. If you thrive in an environment that values growth, innovation, and putting customers first, then IOR is the place for you.

From our humble beginnings in the small town of Eromanga, Queensland in 1984, IOR has always been driven by a vision of expansion and service excellence. Our journey began with the construction of the Eromanga Oil Refinery and soon evolved to include convenient 24-hour Diesel Stops servicing remote areas of Australia. Today, with almost 100 Diesel Stops across the country and new ones opening regularly, we're reaching more customers in more places than ever before.

But IOR is more than just a fuel provider; we're an integral part of the communities we serve. Our regional depots, operated by local community members, play a vital role in distributing bulk fuel to surrounding areas and regionally-based industries, including long-distance transport, farming, local councils, mining, and oil and gas.

What sets us apart is our unwavering commitment to innovation. We believe in continually pushing boundaries to deliver the best possible service to our customers. This commitment has led us to develop fully integrated fuel management services, fluid storage, and handling solutions, including frac tanks and much more.

At IOR, we have a customer-first culture, dedicated to serving not only our customers but also our stakeholders and employees. We embrace a growth mindset, constantly seeking new opportunities to learn, evolve, and improve. When you join IOR, you become part of a team that's not just shaping the future of the industry but also making a positive difference in the lives of people across Australia.