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Australia PostSee more

addressAddressMelbourne, VIC
type Form of workFixed Term Full Time
CategoryAdvertising & Marketing

Job description

  • 12 month, full-time contract role
  • Our team works flexibly and we are happy to discuss what this means for you
  • Fantastic opportunity to review, optimise and innovate our Lifecycle journey

Help us deliver like never before
Australia Post is delivering like never before. From the vehicles that we drive, to the small businesses that make our communities thrive. We’re delivering for the environment, for our communities, for our customers and for our people. We’re moving forward and we want you to come along for the ride. 

About the opportunity
Fantastic opportunity for an experienced B2B Lifecycle Marketing Manager to make a real impact, you will bring your ideas to the table and review, optimise and innovate our Lifecycle journey.

What you’ll deliver with us
Reporting to the Senior Manager, Demand Generation and Lifecycle Marketing, you will be responsible for developing and executing one to one programs to drive customer engagement, cross sell, up-sell, nurture, retention and win back.

You’ll also

  • Develop and execute Lifecycle Marketing programs (predominantly for our business segments) to drive customer engagement, cross-sell, upsell and retention
  • Manage the identification, extraction and use of customer insights data to provide most applicable target customers for programs
  • Develop an omni-channel strategy and customer journey mapping to deliver best in class marketing campaigns to increase quantity and quality of customer conversations with Australia Post
  • Post campaign analysis – use campaign and business analytics to identify areas of improvement for campaigns
  • Management of programs to budget and report on financial performance.

About you
You are an experienced B2B Marketing Manager Lifecycle who thrives in a large, values-based organization.  You'll have an influential personality that can bring business stakeholders on the journey to deliver positive outcomes for programs you're leading. 

You’ll also have

  • 6+ years’ experience in planning, developing and managing marketing programs
  • Experience managing B2B lifecycle marketing programs
  • Strong data and analytical skills
  • Project management experience at a portfolio level within a large complex organisation
  • Tertiary qualifications in marketing with an emphasis on communications and economics disciplines
  • Understanding of Contemporary Marketing and lifecycle marketing principles
  • Strong analytical and problem-solving skills, with the ability to think laterally to help identify alternative options and develop innovative solutions. 

How we’ll deliver for you

  • We invest in you for the long-term, encouraging growth through delivering on our values of trust, inclusivity, empowerment and safety.  We’ll help you develop your skills and steer along a career path that works for you.
  • Be part of a culture where everybody feels they belong, are valued, and can bring their authentic self to work every day
  • We invest in your personal wellbeing, recognise and reward you for your contribution to our success with Post Perks and more. 

We’re delivering together
Our diverse and inclusive workplaces bring out the best in our people. We're all ages, genders and abilities, and we come from all walks of life. That’s how we deliver for Australia - together. We believe our business should reflect the diverse communities we operate in. See how we’re achieving that here.

We encourage applications from all backgrounds including Aboriginal and Torres Strait Islander peoples, People with Disability and Ex Defence Force.

We acknowledge the Traditional Custodians of the land on which we operate, live and gather as employees, and recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging. To find out more about our progress with reconciliation, watch this short video.

Australia Post is committed to providing an inclusive and barrier-free workplace and encourages the implementation of workplace adjustments for team members with disability at all stages of their career.  If you have any questions, please contact our Diversity & Inclusion team on inclusivecareers@auspost.com.au 

One last thing
Research shows that women and people of colour are less likely to apply for roles if they don't meet every qualification. If after reading this, you’re not sure you tick every single criteria box, but have the passion to get behind our purpose, the determination to face a challenge and a willingness to grow and learn, we think you should click that apply button anyway. We're passionate about building a diverse and inclusive team, and love hearing from people like you.

Refer code: 838278. Australia Post - The previous day - 2023-06-01 06:14

Australia Post

Melbourne, VIC
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