Company

People AssetsSee more

addressAddressRhodes, NSW
CategoryAdvertising & Marketing

Job description

  • Unique opportunity to Raise Awareness for Major Charity Campaign
  • Established Charity of 20 Years 
  • Opportunity to champion and lead media connections to an international NFP who changes lives on a daily basis 

Do you have a passion for social good and a knack for securing media coverage?

A leading Australian charity is seeking a talented and experienced Public Relations Specialist to join their team for a dynamic 8-month contract (until January 31st, 2025).

The Opportunity:

This part-time role (9-15 hours per week) will play a critical role in propelling the success of a major fundraising campaign to leverage the 20th Anniversary of the Indian Ocean Boxing Day Tsunami. You'll develop a comprehensive PR strategy to generate significant media buzz and propel the campaign towards its ambitious fundraising goal of $1 million.

Key Responsibilities:

  • Proactive Media Outreach: Craft a media outreach strategy targeting relevant outlets, develop compelling press releases and pitches, secure media interviews for key spokespeople, and track placements highlighting the campaign and the charity's impact.
  • Media Monitoring & Reactive Communication: Set up a robust media monitoring system, develop clear messaging points, promptly respond to media inquiries, and track response rates to ensure timely and effective communication.
  • Social Media Management (Founder Profile): Create engaging content for Facebook, Instagram, and LinkedIn to raise profile, foster positive online engagement and promote the campaign organically.
  • Reporting & Analysis: Prepare regular reports summarising media placements, website traffic, and social media engagement. Analyse the effectiveness of efforts and present key findings for informed decision-making.

Qualifications:

  • Bachelor's degree in Public Relations, Communications, Journalism, or a related field (or equivalent experience).
  • Minimum 3 years of experience in Public Relations or a relevant field.
  • Excellent written and verbal communication skills.
  • Strong media relations experience with a proven track record of securing media placements.
  • Experience with media monitoring and measurement tools preferred.
  • Passion for social good and an understanding of the impact of the Boxing Day Tsunami are a plus.
  • Ability to work independently, manage multiple tasks, and meet deadlines efficiently.
  • Proficiency in major social media platforms (Facebook, Instagram, LinkedIn etc.).

Benefits:

  • Flexible part-time schedule (9-15 hours per week).
  • Work remotely.
  • Opportunity to contribute to a meaningful cause and raise awareness for a significant event.
  • Be part of a collaborative and fast-paced environment.

How to Apply:

Please submit your resume and cover letter to: *****@peopleassets.com.au 

Refer code: 2240439. People Assets - The previous day - 2024-05-22 22:25

People Assets

Rhodes, NSW
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