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SalarySENIOR ACTIVATION EXECUTIVE
WHAT BENEFITS DOES SPARK OFFER?
- Enjoy a comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing through a range of initiatives including Yoga, Meditation, PT, a free subscription to the Calm app and education sessions that cover things like financial wellness, health & nutrition and so much more!
- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
- Our Publicis Liberté flexible working approach and an industry leading parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits
- A culture of open feedback and support to reach your goals through our My Performance Conversation program
- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network
Spark Foundry. Famously Effective. Not one or the other, both.The thrill of the idea made better still by the pride of watching it work. A magnetic combination. Attracting clients that become advocates and talent, driven to deliver. Award winning and business changing. But a vision cannot be realized without the right ingredients.
OUR VALUES
- Allsorts - We believe it takes Allsorts to get magical work. Diverse thinkers and diverse thinking. In what we do and who we are.
- Art and Evidence - Great ideas are only great ideas if they work. We believe it takes both Art and Evidence to thrive in the industry today. It's one thing to dream it but another to prove it and it's only great if you can do both.
- Royalty Makes Loyalty-There is a return on treating clients and partners like royalty. Nurturing clients' businesses, listening to their needs and delivering excellence at every step allows us to build lasting and rewarding relationships.
- Good Humans - Decency in everything we do. Be a Good Human, Always. No matter who you are or who you think you are.
The role of the Senior Activation Executive is to deliver best-in-class campaign activation across all channels (primarily offline-focused), delivering exceptional results against agreed parameters. This person should be well informed in the Australian media landscape and be able to reference this knowledge in client meetings and within their team. The Senior Activation Executive reports into the Activation Manager and is responsible for the day-to-day development of the Activation Executive and Coordinator, management of their workload, supervision of their output, regular feedback and support.
KEY RESPONSIBILITIES
- Work with the Activation Manager to drive negotiations for clients with media partners and secure additional incentives over and above entitlements.
- Keep pace with market knowledge that will aid negotiations with publishers and inform clients and the wider team.
- Negotiate campaign trading positions where there are no long term deals in place across all media, ensuring all benchmarks (client & internal), investment strategies & contractual agreements are met.
- Optimise and track all campaign variables to ensure all objectives are met, work with the Client Manager to ensure all planning ideas/strategies are delivered through the activation process.
- Conducting market Analysis
- Proactively completes regular and continuous analysis of market trends, economic issues and other factors affecting buys
- Campaign analysis and optimisation
- Identify and recommend optimisation opportunities and ensure those optimisations are actioned promptly
- Optimise campaigns and utilise the Tracking sheet to keep Activation Manager / Director up to date on progress of the campaign
- Produce or oversee the production of accurate post campaign reports that demonstrate delivered value and learning opportunities for all campaigns
- Maintain accurate budget and spend management of campaigns
- Assist Activation Executives and Coordinators in developing detailed weekly (or agreed reporting schedule) and final post analysis
- Minimum 2 years relevant experience
- Experience of buying across all offline media (primarily TV), digital buying experience is beneficial
- Preferably a university degree or higher education qualifications
- Expert understanding and working knowledge of Australian media landscape
- Experience across the following Office platforms: Word, PowerPoint and Excel
- Have a full understanding and experience using the following tools: eTAM, BMD, Roy Morgan, EMMA, eRAM, Nielsen Digital/ Answers, Sizmek and/or DCM, MOVE, AQX Fusion, Spectra
- Strong experience of buying across MTV, RTV and STV with a strong track record of delivering against goals
- Works well within a team environment, including being responsible for junior team members
- Develops and maintains professional and friendly media and client relationships
- Curious with a willingness for continuous learning and progression
- Strong organisational skills with the ability to juggle multiple priorities
- Attention to detail that is second to none
- Sound planning, project management and time management skills
- Confident and engaging interpersonal, presentation and communication skills
We offer progressive flexible working options to everyone at all levels - It's not a policy. It's behaviour led and reinforced through our values. Mental health and wellbeing is something we take seriously - It's championed by our own people internally and is a regular conversation. We have a lot of fun - Even in this virtual world, we are constantly looking at reinventing how we connect with each other.
We recognise balance and difference is important in all business. We encourage you, whatever your background, gender, religion or sexual orientation to apply. If you need other considerations or adjustments please highlight in your application and our Recruiter will be in touch.
Additional Information
All your information will be kept confidential according to EEO guidelines.
