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Form of work Who are we?
Lyka is an Australian founded pet wellness company that’s shaking up an outdated industry and paving the way for happier, healthier pets. Sadly, statistics have shown us that approximately eighty percent of pets are suffering from dental disease, with one in every three being diagnosed with cancer, and forty-one percent overweight. As humans we are acutely aware of the positive impact fresh wholefoods can have on our health and wellbeing, however the same hasn’t always been said for our furry friends. We're on a mission to change that, starting with nutritionally balanced, wholefood meals delivered direct to doors around Australia. As the world’s most sustainable pet wellness company, we’re putting pets and our planet first.
Today, we are proud to share we’ve served and fed over 10 million meals to puppers and their parents across Australia, and this is just the beginning. Our vision is to create multiple nutritional products, adding disease prevention meals and supplements, and take Lyka into new markets.
Currently, we have a team of 140 pet-obsessed people on our team who share our vision. These carefully selected people are dedicated to building the next generation of technology and products to help empower pet parents to take control over their pet’s wellbeing. To date, we have raised over $40M in funding from our venture fund investments and pet industry insiders, who believe in our mission and ability to drive change in an outdated industry, providing nutrition that nourishes puppers from the inside out.
Are you ready to shake things up and give pets the life they deserve? Come join your people.
The Role
You will sit within our Marketing team, working collaboratively and cross-functionally with all teams to build a brand of distinction synonymous with dog wellness (and lots of pupper love).
Specifically, you will be responsible for:
Creating a deep understanding of the community we serve to identify strategic opportunities to build salience and brand love
Lead the development of the brand strategy including vison, architecture, brand proposition, guidelines (working closely with creative) and brand marketing plan
Execute on the brand marketing plan to deliver a profound impact for the brand, our community and their pets
Track and drive our key brand KPI’s forward, developing a clear understanding of links to commercial outputs
Provide ongoing, detailed and timely analysis of campaign performance in order to deploy brand investment and initiatives to best effect
Work across and support all teams to ensure our brand experience is being met at every touchpoint
Effectively control budgets and build a network of committed partners to deliver on the vision.
Requirements
5+ years experience leading brand strategy and delivery
Is able to balance strategy, creativity, execution and analysis in equal measure
Has a proven track record of building distinct brands from lower bases through clever, tactical initiatives
Has a strategic mindset but extremely focussed on delivery and results
Confident in leading consumer research and brand tracking
Great at building cross functional relationships and aligning teams
A self-starter who’s comfortable with autonomy and accountability
Incredible attention to detail
An articulate and compelling communicator
Thrives in dynamic environments
Finally, you must love dogs!
Benefits
Competitive compensation package, including equity in high growth start-up
Flexibility - Strike a balance, work remotely and from our office
Growth and Development - Lyka is growing extremely quickly, which means you'll have the opportunity to take your career to the next level through high ownership and fast-pace
Collaboration - Team Lyka is a unique and collaborative environment. From Full Stack Engineers, to Vets, and Videographers, our team excels at leveraging diverse points of view to create amazing results, while having fun along the way
Fun team environment, including frequent outside work activities
Discounts to feed your dog the best food in the world!
Dog-friendly office - hang out with the original Lyka, and bring your own furry-loved ones.
The majority of our team are based in Sydney, however we are open to applicants across Australia.
We are committed to building inclusive and diverse teams
Lyka is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. We celebrate diversity, are committed to creating an inclusive environment for all employees and encourage people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at the time of application.
