Senior Consultant

Craft CXM are Marketing Technology specialists. Being a client centric organisation Craft CXM specialise in ensuring our clients reach an optimum technology ecosystem across all communication channels enhancing experiences for the end customer. At Craft CXM, we pride ourselves on being the trusted advisor by following our core foundations of, operating with candour, being transparent and providing consistent value to all our clients.

Opportunity

Due to the continued success of the business and our future growth plans, we have an exciting opportunity for a Senior Consultant to join our professional services team.

Craft CXM Senior Consultants have extensive experience in data, direct marketing and technology, delivering high value, best-practice solutions. The successful candidate will have the opportunity to continue this, supported by our experienced leaders.

Main responsibilities

Installation, configuration and upgrade of marketing automation software

Conduct requirement gathering, discovery sessions with business and technology stakeholders for current and future state analysis. This includes understanding existing processes and challenges and interpreting the findings to provide documented best practise recommendations to enable more effective business outcomes.

Configuration and development of best practice marketing campaigns using marketing automation software to target, segment, present exceptional integrated omni channel customer experiences

Administration, configuration and development of marketing automation platforms and supporting processes

Design, Develop and implement integration between marketing automation tools and various communication channels, such as Email, SMS, Mobile App, Social etc.

Customisation of marketing solutions, including design and development of integration layers using programming languages such as: Java, Python, JavaScript, shell/batch script etc.

Development and configuration of data structures and evaluation processes

Design and develop automated test and learn and response tracking processes

Diagnose, troubleshoot and remediate technical IT issues with marketing automation environments

Production IT infrastructure support, and break fix remediation and reporting processes

Develop and prepare functional specification, solution design, implementation, system maintenance and end user training documentation

Deliver world class enablement and training to equip clients with required skills to build internal capabilities through delivery of end user training programs

Established as a trusted advisor to clients across the business. This includes technically as well as providing recommendations based on your relationships and deep knowledge of marketing automation and their business.

Experience

Minimum 5 years' experience in the installation, configuration and upgrade of marketing automation software

Minimum 5 years' experience in the development of campaigns using marketing automation software

Comfortable working with data integration platforms and commercial databases and language(s)

Comfortable presenting to senior stakeholders

Proven record of working in results driven environments

Excellent self-management, motivation and organisation skills

Strong analytical & problem-solving skills

Key Technical Capabilities:

Thorough technical understanding of marketing automation platforms

Understanding of Database processing and scripting languages: SQL, JavaScript, HTML, XML