Senior Content Strategy Lead

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.Job Category Marketing & CommunicationsJob DetailsAbout SalesforceWe’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.We are on the lookout for a Senior Content Marketing Lead to elevate our brand across the Asia Pacific (APAC) region through innovative content strategies. Ideal for a visionary and strategic thinker, this role demands creativity and a keen understanding of current content trends to enhance brand awareness and engagement. The chosen candidate will spearhead the creation of diverse content, including tentpole event keynotes, video and audio content, and social media campaigns, along with thought leadership and localized campaigns. This position not only requires an independent and proactive problem solver who can manage complex projects and stakeholder relationships with minimal guidance but also someone who embodies leadership, inspiring and motivating the team towards achieving collective goals.The Senior Content Marketing Lead will have the autonomy to shape their functional area, including strategic planning, budgeting, and ensuring the success of their initiatives, making a significant impact on our brand's presence in the APAC market.ResponsibilitiesContent Strategy and Planning: Spearhead the development and implementation of a comprehensive Content Strategy that is in harmony with the APAC region's social media objectives, campaign goals, target audience, and brand identity. Craft and maintain a content calendar to ensure a consistent posting schedule across diverse social media platforms.Content Creation and Management: Lead the production of captivating, high-quality content across various mediums, including video, audio, and social media. Handle every aspect of the content lifecycle, from concept to deployment, ensuring it aligns with our brand's voice and objectives.Strategic Planning: Independently lead key functional areas, including quarterly planning and, if applicable, budget proposals. Ensure accountability for the success of these initiatives.Engagement: Act as the primary liaison for key collaborators, adeptly navigating challenges with minimal guidance. Your strategic competence will be pivotal in aligning content strategies with the broader goals of the company.Leadership and Collaboration: Display decisive leadership in setting objectives and figuring out approaches to critical assignments. Lead by example on highly visible, often cross-functional projects, mentoring, and inspiring team members.Problem-Solving: Address complex challenges proactively, bringing together diverse viewpoints to achieve consensus and implementing solutions. Your initiative will ensure the Content Strategy progresses in alignment with the company’s vision.Innovation and Motivation: Encourage and inspire the team through a dedication to innovation and creativity. Your leadership will foster a culture of creativity and dedication, crucial for the success of our Content Strategy.APAC-Specific Strategies: Formulate and execute strategies tailored to the APAC market, integrating global themes with local nuances. This includes managing event content in key locations such as Australia, South-East Asia, and India, and adapting global marketing campaigns to resonate with local cultures.Organic Social & Web Management and Campaign Localisation: Direct the strategy and localisation of content for APAC's social channels and digital properties. Adapt global marketing campaigns to align with the local cultures for enhanced impact.Collaboration and Performance Metrics: Collaborate with global and regional teams to synchronise localised content and campaigns. Utilise critical metrics to assess the effectiveness of campaigns and adjust strategies based on data-driven insights.Experience RequiredStrong experience in content marketing or social media management, with a demonstrated ability to develop and implement successful strategies. Prior experience in the APAC market and B2B marketing is highly desirable.Content Mastery: Outstanding writing, editing, and content production skills across various formats, including video and audio. A creative thinker capable of engaging diverse audiences with compelling storytelling.Analytical and Strategic Skills: Strong analytical abilities to evaluate content performance and refine strategies, combined with a solid background in strategic planning and budget management. Experience with digital marketing tools and platforms, such as Google Analytics and social media analytics.An in-depth understanding of the cultural diversity within APAC and the ability to adapt content and strategies to resonate with different audiences.Shown leadership and team management skills, with the ability to mentor, inspire, and motivate team members. Experience in leading cross-functional projects and influencingOutstanding communication skills, both written and verbal, with the talent for articulating strategies and collaborating effectively with teams across different departments and regions.A consultative mentality with shown success in working alongside marketers and content creators to achieve marketing objectives.Highly adaptable, with a strong problem-solving approach, able to balance multiple projects simultaneously and adjust strategies in a fast-paced environment.At Salesforce we encourage applications from Aboriginal and Torres Strait Islander peoples. Salesforce Australia is committed to walking together with the Traditional Custodians of this land, Australia’s First Nations peoples, as we forge a path to reconciliation. Please see our Reconciliation Action Plan for more informationAccommodationsIf you require assistance due to a disability applying for open positions please submit a request via this .Posting StatementAt Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .is an Equal Employment Opportunity and Affirmative Action Employer. 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