Address
SalaryPosition at Ingram Micro
We are Ingram Micro
It is no surprise that technology powers the planet. But what might surprise you is that Ingram Micro can reach more than 90% of the global population.
By joining us, you make Ingram Micro’s contribution a reality: helping businesses grow, supporting industries from healthcare to education with their technology, or even connecting the world.
About the Position
We are looking for an experienced Senior Digital & Brand Strategist to join our team. If you are digital savvy, love creating high-quality, engaging content and drive business success with it, we want you on our team!
As the Digital Strategist, you are responsible for planning, developing, and implementing the overall company's digital and content strategy for the management of the creation and production of online and offline marketing contents. Increase web traffic and brand awareness through the marketing of content online. Responsible for creating "shareable" content, distributing content on the appropriate platforms and measuring the results of marketing activity.
In this role, you will report to the GM of Marketing for ANZ and you will be based out of Ingram Micro Sydney office and work closely with marketing, business partners and stakeholders.
What You'll Do
- Manage the company’s digital and content marketing operation and be responsible for developing and implementing the overall digital & content strategy based on company’s specific goals and objectives
- Work closely with senior leaders, marketing teammates, and other departments to create effective content strategies that articulate the company, the brand, our product’s core benefits properly and consistently
- Build and maintain a brand community by proactively engaging with audiences across all platforms, online and offline.
- Mine analytics data and develop strategies for content creation, optimizing digital, social channels and initiatives, increase engagement, and to build brand awareness
- Design and implement creative marketing strategies to disseminate content for marketing channels and ensure consistent messaging
- Deliver engaging, high-quality articles, graphics, white papers, blogs, email marketing messages, case studies, videos, presentation content and more
- Build content calendar. Facilitate ongoing content planning, manage day-to-day content creation, editing and promotion, and be prepared to report on the results of each content marketing initiative.
- Oversee all company social media account management and manage social media channels and platforms
- Lead the company’s influencer marketing efforts and managing deliverables.
- Define metrics and KPIs to measure the success and impact of our efforts across channels
- Manage overall analytics for digital and social media including daily, weekly, monthly and ad-hoc reporting on campaign performance, social interaction and digital communications
- Continuously measure and improve content performance; create reports leveraging Google Analytics, HubSpot, social media analytics tools and etc.
- Proven work experience as a Digital and Content marketing leader
- Editorial mindset with an ability to predict audience preferences
- Project management skills and attention to detail
- Experience with online community building
- Proficiency in Content Management Software
- Experience with SEO and web traffic metrics
- Expertise in social media platforms and management tools
- Energetic, motivated, creative and digital savvy
- Data-driven and highly analytical, such as Google Analytics, social media analytics and more
At Ingram Micro, we treat each other with dignity & respect, providing an environment where you are always encouraged to be yourself. We are a collaborative team who like to challenge the status quo and constantly look for better ways to serve our colleagues & customers. Some of our benefits include:
- Genuine Career Progression Pathways
- Training & Development Opportunities
- Flexible Working Environment
- Competitive Remuneration Package
- Staff Purchase Policy, Benefits Scheme & Birthday Leave
- Wellness programs
- Work from home allowance
Ingram Micro Inc. is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.
We take great care of our people, everyone is made to feel welcome, and opportunities to grow apply to all. But the prospect of shaping the future through technology is something you are unlikely to find anywhere else.
Let’s shape tomorrow.
