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Form of work ABOUT MadeComfy
We are a passionate and diverse team with a mission to build the world's most loved short-term rental and hospitality company. Led by our proprietary technology with a professional, customer-centric approach, we enable Real Estate Agencies to manage short and mid-term rentals on scale and property owners to generate higher rental returns.
MadeComfy guests, on the other hand, enjoy home comforts such as private, self-contained spaces with a full kitchen, separate living and working areas, fast internet and the convenience of contactless self-check-in, combined with the best parts of a hotel such as high-quality linen, towels and amenities, professional cleaning standards, 24/7 support and an easy online booking process, no matter if they decide to book their MadeComfy direct or via Airbnb, Booking.com or VRBO.
COMPANY CULTURE
We know that culture cannot exist solely within a single person, it lives within shared values, beliefs & behaviours. Our core values bind us together and amplify our abilities, we see them as timeless guiding principles - Trust, Agility, Empowerment & Wow.
Our focus on culture and team spirit has been awarded on a number of occasions. Earlier this year MadeComfy was awarded by the AFR BOSS list as Australia's 4th best place to work in Travel, Retail, Hospitality & Experiences and previously Anthill recognised MadeComfy as one of Australia's Coolest Companies! In addition to this, we were recently awarded The Most Inspiring Property Management Company at the Here To Stay ASTRA Awards and one of our team members took home The Rising Star in Short-term Rentals award.
OVERVIEW OF THE ROLE
With our vision in mind to become Australia's most loved short-term rental brand, you are responsible for the acquisition of property leads and guest bookings for MadeComfy through performance marketing channels to enable MadeComfy's scalability and profitability.
KEY AREAS OF RESPONSIBILITY:
Lead on performance marketing strategy and initially handle execution via channels such as SEM, SEO, paid social, display, and affiliate marketing to meet the lead and sales targets
Use data-driven approach and best practices to optimise and improve channel performances
Monitor and analyse important metrics (including campaign results, conversion rates and traffic), discover opportunities and report trends
Lead budget proposals and provide guidance on the optimal spend
Stay on top of industry updates and determine how they can impact the business and campaigns
Monitor and report marketing campaign performances
Look for opportunities to improve efficiency by adopting new marketing technologies and initiatives
Collaborate with other marketing functions and departments on an ongoing basis to amplify impact
KEY TRAITS
Track-record performance marketing experience
Strong business acumen and a high level of analytical skills
Experience in end-to-end digital campaign management including
communications, planning, briefing, campaign execution and reporting
Excellent writing and communication skills
Strategic thinking and problem solving
Ability to multi-task and self-start
Positive attitude and desire to join a fast-growing, early-stage company
Strategic thinking but not afraid to get their hands dirty
Goal-driven attitude and striving to be the best in the field
B2B marketing experience is advantageous but not a must
PERKS
You'll be joining an incredibly dynamic, passionate & diverse team who are invested in your growth & development
A beautiful dog-friendly office in Ultimo
Hybrid working environment - 3 days in the office, 2 days from home
An award-winning company culture!
