AddressJob Description:
Rimini Street, Inc. (Nasdaq: RMNI) is a global provider of enterprise software products and services, the leading third-party support provider for Oracle and SAP software products and a Salesforce partner. The Company was founded to disrupt and redefine the enterprise software support market by developing innovative new products and services, providing ultra-responsive service and delivering outstanding value to clients. Over 1,850 global Fortune 500, midmarket, public sector and other organizations from a broad range of industries currently rely on Rimini Street as their trusted, third-party support provider.
The company is widely recognized by clients, leading industry analysts (including Gartner, Forrester, Constellation Research and Nucleus), and financial analysts as the leader in a large, fast growing market with tremendous upside and an extremely strong value proposition that resonates with CIOs and CFOs.
We actively seek a Sr. Global Digital Marketing Manager.
Rimini Street views all employees as partners, and is committed to providing an exciting, participatory and team-oriented work environment. In addition to our very competitive compensation packages, be prepared for challenging professional growth and fun along the way in our work-hard, play-hard corporate environment.
Our Sr. Global Digital Marketing Manager will help plan, organize, build, execute, test and report on SEM, Remarketing, Prospecting/Display, Native, Programmatic and Social Media paid campaigns across all channels, lines of business, and geographies. This is an important, visible role within the marketing team and will work heavily with Rimini Street global teams across APAC. This role requires organization skills and to be able to work on multiple projects at once. This role also requires knowledge of industry best practices as it relates to technology integration and help with process improvements and the global roll-out of the process. Must be a great communicator and presenter.
Essential Duties and Responsibilities
Help plan, organize, execute, test and report on SEM, Remarketing, Prospecting/Display, Native, Programmatic and Social Media paid campaigns across all channels, lines of business, and geographies.
Understand and inform organization on industry best practices as it relates to digital marketing technology and integration. Includes but not limited to in app lead generation forms, UTM parameter tracking etc.
Create, train and document all global digital campaign execution processes.
Effectively communicate with agencies on campaign execution. Includes ensuring strategy is clearly communicated, organize execution BOM and document learnings.
Will be the main point of contact for our organic social media accounts and posting. Liaison with global teams and agencies on access, training, and best practices.
Will work heavily with Rimini Street’s global teams across APAC, EMEA and LATAM on global campaign execution.
This role must be able to understand metrics and reporting on all campaigns and provide actionable insights to increase ROI.
Must be a great communicator, storyteller and presenter.
Work with agencies and in-house creative and content developers to plan and build paid concepts, copy and offers that are compelling to target audiences
Contribute to a disciplined and metrics-based approach to measure effectiveness and campaign KPIs and ROI tied to business objectives and be able to communicate to the team.
Help define, build, and interpret actionable closed-loop reporting dashboards together with demand-based analytics team from a response to a won account (Full Circle).
Analyze ongoing performance metrics; prepare and communicate reports on a weekly and monthly basis and provide actionable insights and data-driven recommendations Serve as a digital marketing subject matter expert, keeping on top of trends, best practices, and changes in the media space in our international regions
Work closely with other marketing teams to ensure process alignment (campaigns, content, PR, solutions marketing, website, creative services, etc.)
Qualifications/Skills/Experience:
Location
Anywhere in Australia
Education
Bachelor's degree in Marketing, Communications, Business or a related field.
Experience
Experience in B2B advertising, paid search, remarketing, prospecting/display, third party media buying and paid social media (specifically LinkedIn PPC)
Exceptional communication skills and be able to create and present to stakeholders on the best practices, value and ROI of our paid campaigns
A successful track record of creating and executing paid campaigns internationally
Effectively communicate, educate and demonstrate the value of digital marketing to our international stakeholders
Experience managing large B2B, multi-product, global campaigns
Proven ability to be both strategic and execution focused
Must be highly motivated, energetic, collaborative, and positive
Attention to detail with excellent organizational skills, superior time management, and the ability to work independently and with teams.
Flexibility to adapt to constant change
Skills
5-7 years of direct experience in managing paid media/digital marketing in the B2B space
Must be able to use Google Analytics, Marketo, Salesforce, Google Ad Tools, WordPress, and various project management tools.
Must understand in app lead generation form integration
Must be able to work with international teams in an ongoing basis (EMEA, APAC, LATAM, SEA)
Strategic marketing plan development and project management skills
Strong written and verbal communication skills with ability to communicate at a business and strategic level
Strong analytical skills and ability to draw conclusions and determine strategies based on performance and financial data
Experience working with large, global budgets with multiple products and multiple lines of business
Experience working with and managing a digital agency a plus
Must be a great communicator, storyteller and presenter
