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Form of work Job Summary and Primary Responsibilities
The Sr Manager, Marketing ANZ leads a team of product managers and specialists and is responsible for defining the ANZ market requirements and strategy that will drive product and procedural adoption aligned with overall commercial priorities. Leads product and procedural strategy and integration of regional marketing plans to drive competitive advantage, revenue, and market share. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies and contributes to the development of marketing tools for successful product introductions. Communicates KOL and customer feedback to engineering, manufacturing, and sales to enhance existing products and product lines. Works in close partnership and coordination with global product marketing, commercial, Clinical Professional Development (CPD) and Sales Operations. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
Leads creation of regional global go-to-market launch plans (NPI) and ensures commercial readiness while measuring regional product and procedural performance
Collaborates with the commercial and cross functional teams to build and adjust PH3 revenue forecasts
Drives efficiency in sets and assets by collaborating with operations and planning teams on CAPEX planning and inventory management
Works in close partnership with cross functional teams to ensure on-time product launch
Monitors market, consumer, and competitive analysis and trends to support market growth and effective portfolio management
Develops strategy for excess and obsolescence of legacy product portfolio
Participates in product lifecycle management through education and organizational and commercial awareness around new product introductions and sales and operations planning activities
Oversees commercial enablement activities, such as complex selling, creation of sales tools, communication, and training for the field
Directs and mentors a team of product managers and other product marketing professionals, assisting and guiding them in the performance of their functions ensuring each team members is continually growing and improving their professional skills
Owns and develops KOL surgeon relationships across the region and aligns this community of surgeons around product messaging, clinical evidence, design and development and product promotional plans
Oversees new product launch and ensures a successful and integrated launch for the product, new product features, and product solutions and leads messaging and promotional strategy at key trade shows and events.
Collaborates with global product leaders, CPD and sales teams in the formulation of market strategies to drive vertical growth in key regional markets
Applies broad knowledge of company's procedural/enabling technology capabilities and competitive environment to identify new growth areas, new technology and emerging opportunities
Performs other duties as assigned
Required Skills / Capabilities
Responds to change with a positive attitude and displays a willingness to change approach to achieve goalsDemonstrates resourcefulness and can apply knowledge of organizational structures, processes, and culture to advance multiple objectivesPossesses an ability to manage multiple projects in a fast-paced working environmentEffective communication skills with strong confidence to present before groups of customers, vendors, peers, and leadershipStrong decision maker who seeks pertinent cross-functional input from different viewsOperates with a strategic mindset when analyzing market trends to inform decisions about the potential and capabilities of the organization
Education and Experience
Preferred 3+ years’ experience in Product Marketing, Product Management and/or Medical Device Typically requires a minimum of 7 years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD; or equivalent experience
Travel and/or Physical Requirements
Some business travel required
For roles that require access to hospital facilities, must be eligible for and maintain credentials at all required hospitals, including meeting any applicable physical requirements or vaccination requirements (including the COVID-19 vaccine, as applicable).
NuVasive is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or protected veteran status and will not be discriminated against on the basis of disability. The “EEO is the Law” poster options are available here. NuVasive's EEO policy is available here.
About NuVasive
NuVasive, Inc. (NASDAQ: NUVA) is the leader in spine technology innovation, with a mission to transform surgery, advance care, and change lives. The Company's less-invasive, procedurally integrated surgical solutions are designed to deliver reproducible and clinically proven outcomes. The Company's comprehensive procedural portfolio includes surgical access instruments, spinal implants, fixation systems, biologics, software for surgical planning, navigation and imaging solutions, magnetically adjustable implant systems for spine and orthopedics, and intraoperative neuromonitoring technology and service offerings. With more than $1 billion in net sales, NuVasive has approximately 2,700 employees and operates in more than 50 countries serving surgeons, hospitals, and patients. For more information, please visit www.nuvasive.com.
