About Rokt
Rokt is the global leader in eCommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands' End, and HelloFresh are among the more than 2,500 leading global businesses and advertisers that use Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.
With our December 2022 secondary transaction, Rokt's valuation increased to USD$2.4 Billion. We are expanding rapidly and globally - operating in 14 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With 50% annual growth and a vibrant company culture, Rokt has been listed in 'Great Places to Work' in the US and Australia. Our award-winning culture is guided by our eight core values: smart with humility, own the outcomes, force for good, conquer new frontiers, enjoy the ride, raise the bar, communicate with impact, and disagree then commit. These values help us attract, engage, and develop the right talent around the globe and ensure we foster an environment that helps us all do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.
About the Role
The mission of this role is to help lead marketing strategies and campaigns to raise Rokt's awareness and support business growth in Australia. With the support of Rokt's Global Marketing Director, the Marketing Manager will be responsible for delivering consistent, on-brand marketing campaigns to reach clients and prospects in Australia.
Rokt is looking for a strategic-minded, collaborative, and proactive marketer to help develop a cohesive marketing plan for Australia by working closely with the local business development team and the central marketing team at Rokt headquarters in NYC. Impeccable communication skills are a must for this role along with a creative mind, strong project management skills, being detail oriented, and deadline-driven.
Responsibilities
The success of this role will be measured by the overall positive representation of the Rokt brand in Australia with direct correlations to desired business outcomes through effective brand story-telling activities to ensure that any touchpoint with Rokt is consistent across regions.
- Develop innovative and impactful marketing campaigns inclusive of public relations, events, gifting, content/thought leadership, digital marketing etc. that effectively reach our target audiences, considering regional nuances and findings
- Create a calendar of activations that includes key events and an always 'on' element so that Rokt remains highly visible and relevant to key target audience
- Translate brand strategies into campaign and project briefs that encourage and inform cross-functional collaboration
- Collaborate with U.S. marketing leaders to report quarterly on regional marketing campaigns to provide a clear picture of overall global marketing performance for Rokt's executive team
- Allocate resources and manage deadlines to ensure marketing campaigns are executed on time and within budget