Brand Activator

Salary - up to $80,000 + company car + bonus potential

Position Purpose

Working with the Australian distributor sales team and the Australian Brand Manager, the Brand Activator position is responsible for developing, implementing and managing on-premise engagement strategies to build a greater brand presence for Montenegro across NSW. The Brand Activator will act as “the face” of the Brand on-premise.

Reporting Relationships

The Brand Activator reports to the Brand Manager and has no direct reports.

Principle Responsibilities

Responsibilities include but are not limited to:

• Aid the sales team and Brand Manager to implement the brand strategy and brand plans on-premise

• Assist the marketing team with key drink offerings and on-premise strategies by keeping abreast of bar culture trends.

• Assist with and/or execute brand events as planned in conjunction with the marketing team and/or State Manager

• Build positive relationships with both on-premise customers and consumers

• Build brand loyalty across the market and help drive brand awareness and rate of sale

• Support, develop and activate existing customers to increase demand for our brands

• Identify and facilitate bar training opportunities throughout the on-premise channel through partnering with SP Brand Ambassadors

• Acquire new customers, open new distribution points and support the sales team where required

• Manage the assignments and placing of POS material to maximise the brand impact in on-premise

• Bring to life the brand lifestyle proposition

• Develop strong and lasting relationships with Key Accounts, industry figures, social media influencers

• Analyse market trends to identify potential growth opportunities

• Lead drinks development using relevant recipes

• Collate and produce weekly/monthly reporting including CRM reporting

• Other duties as assigned

Skills and Attributes

Success in this role requires:

• 2+ years on-premise experience (bartender, trade marketing, brand ambassador)

• Strong, demonstrable understanding of local on-premise operations

• Respected local on-premise figure with a network of relevant contacts

• Demonstrable strategic sales and marketing experience with a focused and passionate approach

• Strong presentation skills, both written and verbal

• Strong communication and relationship building skills

• Excellent time management skills

• Advanced Microsoft Office skills and digital marketing skills across social media platforms

• Demonstrable analytical and negotiation skills