AddressWe are one of Australia's leading retail property groups, who are reimagining the way Australians live, work and play. We own and manage some of the most recognisable and loved retail destinations across Australia and are evolving to transform our portfolio into destinations that offer a broad selection of retail, residential, and office spaces.
Role purpose
The key purpose of the Brand Experience Executive is the effective tactical execution of key marketing activity and campaigns to deliver the marketing objectives for the centre and to drive the best customer experience for the centre's community.
The Brand Experience Executive will support the Regional Brand Experience Manager and National Marketing more broadly in the development of marketing strategies and the tactical amplification of the Centre's Marketing plan which will be aligned to the Vision Strategy and Action Plan (VSA's). In addition, in conjunction with the Regional Brand Experience Manager the Brand Experience Executive will generate local tactical activity creative briefs with local requirements to be aligned with VSA pillars and national toolkits.
Responsibilities include and are not limited to:
Strong understanding of retailer businesses and engagement, ensuring regular and meaningful communication and reporting with our retail partners at all times.
Whilst brand-led and nationally supported, understanding of the local competitive landscape and key customer insights to ensure a level of customisation of the Centre marketing plan to drive local community engagement, activations and partnerships.
In conjunction with the Digital and Social Specialist implement social and digital activity, monitoring and reporting.
Event, campaign and activation install, dismantle, risk assessments and day to day management during each event/ campaign or activation
Legal and compliance duties including briefing of terms and conditions and escalating compliance and governance requirements to the necessary teams
Financial/ budgeting duties will include raising purchase orders, processing invoices, monthly forecasting and the annual budgeting process
Localise the national sustainability strategy including relationship management, community bookings and data reporting.
Centre operational support including and not limited to centre walks, duty management, customer service desk assistance, hoarding management, PA announcements, visual merchandising, new store support, warden training, maintaining the marketing storeroom, updating resolve and consumer complaints and onsite contractor support.
Administrative and reporting duties will include and are not limited to preparing reports and attending CAR Meeting's and state meeting's; Centre administrative support (from time to time) and the performance management of traffic, sales and campaign PIR's and compliance reporting.
What will you bring?
You will be an experienced marketing professional with competency in modern, results driven marketing. You will have a proven capability in delivering marketing events and activity targeted to meet marketing objectives, identified customer segments and sales categories, driven by a good understanding of the local competitive landscape and key customer insights. This will require:
Event implementation and management skills
Proofreading and editing skills
Interpersonal and strong verbal and written communication skills
Customer service skills
Financial acumen and proven performance to drive value and commercial results.
Strong organisational, compliance and time management skills
Ability to work as a part of a team and develop/ maintain strategic relationships
Known for your passion and experience in the retail and/or shopping centre marketing industry, you have a reputation for continually nurturing customers, understanding their needs and always delivering on the consumer experience. Your desire to live and breathe the Vicinity brand will see you succeed in this role. A relevant tertiary qualification is preferred.
What will success look like?
We Imagine a Better Way
You are a competent and organised team member able to work independently and apply your marketing knowledge to enhance the Centre's marketing plan with tailored, localised activity and implement it with excellence
You are a champion for and consistently role model Vicinity's values and behaviours
You always adhere to Vicinity Marketing's Playbook and ensure compliance
We Embrace Difference
You influence and support diversity, challenging assumptions to foster a capable flexible working environment
You proactively seek out diverse views and adapt to the organisations needs to make better business decisions
You incorporate your knowledge and understanding of the broader Vicinity community and adapt your communications to meet the needs of our customers
We Always Collaborate
You effectively connect and engage with people and teams at the Centre and at a National level to drive real business results
You drive the delivery of the Centre marketing plan in a seamless and confident manner through effective collaboration
You proactively consult, engage and listen to all team members and make sound decisions in a transparent manner
Why Vicinity?
Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:
- Flexible working options
- Birthday leave & purchased additional leave
- $1,000 worth of VCX securities rewarded for eligible team members
- Internal mentoring program
- Generous Parental Leave
Our values cultivate a culture that encourages our 1,200+ team members to be adaptable, agile, resilient and passionate.
At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.
If you would like to discuss any reasonable adjustments we can make to better support you during the recruitment process or your potential future role please reach out to our Talent Acquisition Team at talent.acquisition@vicinity.com.au.
Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.
