AddressBroadcast Media Planner
About the role
Join Youi's dynamic marketing team as we embark on an exciting journey to enhance our Broadcast Media strategy! We're seeking a talented individual to assist in the development, execution, measurement, and optimisation of Youi's Broadcast Media activities. As a key member reporting to the Broadcast Media Lead, you'll act as the bridge between the Lead and our Media Buyers, contributing to the execution of our strategy. This is a hands-on role within a small team, offering the opportunity to engage in various aspects of media planning with some media buying when necessary.
This newly created position presents a unique opportunity to become an integral part of Youi's in-house marketing department, where you'll have direct involvement with decision-makers. We're searching for someone with a strategic mindset, a deep understanding of the media landscape and data utilisation, impeccable attention to detail, and excellent relationship management skills honed from experience in either in-house, agency, or media partner environments.
If you're ready to make a significant impact on Youi's customer acquisition, retention, and profitable growth endeavours, apply now to join our passionate team!
Key priorities:
- Assist in developing and optimising audience-focused media strategies and media plans aligned with business goals.
- Ensure seamless integration of media schedules with digital initiatives for maximum impact.
- Analyse metrics to optimise media activity and adapt to evolving trends.
- Leverage insights for enhanced effectiveness and continuous improvement.
- Safeguard brand reputation through strategic placements and budgetary adherence.
- Manage media activity to maximise impact within budget constraints.
- Guide teams in delivering top-tier campaigns and fostering accountability and collaboration.
Ways of Working
This role provides a hybrid setup, based at our Sunshine Coast headquarters, allowing for remote work on Mondays and Fridays if desired.
About you
- Bachelor's Degree in Marketing, Advertising, Communications, or equivalent.
- Relevant experience, specialising in Broadcast Media buying and planning.
- Strong background in digital Broadcast Media, audience targeting, and media research tools like Nielsen CMV and Roy Morgan (4+ years is a general indicator).
- Proficiency in developing media campaigns across various Broadcast Media channels, including developing plans from a media strategy, liaising with media partners, and briefing media buyers.
- Analytical mindset translating briefs and audience insights into effective media plans.
- Established professional relationships with key media owners.
- Extensive knowledge and experience with TV platforms like Spectra (formerly BCC), Mediawise (Optim8), TVmap, VOZ, RADIOmap, or similar tools like eTam (Landsberry & James).
- Preferred experience with digital video platforms including Facebook Ads Manager, Google DV 360, Google Campaign Manager.
- Proficiency in Microsoft Office, particularly Excel.
How to apply
We would love the opportunity to get to know you better, but we know it works both ways. Get to know a little more about us at youi.com.au and click "APPLY NOW" to take that next step.
Youi is a part of the Circle Back Initiative, and we commit to responding to every application via our Talent Management Software.
Our Internal Talent Acquisition team exclusively manages all hiring processes, and we do not accept unsolicited resumes directed to hiring managers.
About Youi
At Youi, we believe in challenging to the status quo. We're not your typical insurance company - and that extends to how we sell insurance and hire our team. With over 1,800 employees, we have ambitious goals to keep growing and continue delivering awesome insurance solutions across new products and distribution channels.
We pride ourselves on our diversity and individuality, both among our employees and the customers we serve. We believe that it is the unique combination of skills, perspectives, and experiences of our people that truly sets us apart.
Our company values – being dynamic, human-focused, awesome service, honest, and passionate – guide everything we do. We recognise and value the contributions of each team member to our culture and success.
At Youi, we're unafraid to be different, and we're looking for people who share our values and want to be part of a team that is making a difference in the insurance industry.
