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Form of workJob no: 497841
Work type: Permanent Full Time
Classification: Band 7 ($98,102 - $108,813 pa)
Categories: Marketing & Communication, Tourism
Create our future together at the City of Greater Geelong
At City of Greater Geelong, we are committed to working together for a thriving community. We do this by delivering over 130 services to our rapidly growing population and working hard to protect and improve what it is that makes Greater Geelong on Wadawurrung country such a great place to live, work and study.
We’re going through an exciting period of change that will help us serve our community better. From digital modernisation to the contemporary, sustainable office we've built in Central Geelong, now more than ever is a great time to join our team at the City of Greater Geelong.
Our Community is made up of diverse people from all walks of life, and it’s important to us that our workforce represents and celebrates this strength.
We encourage great people from all backgrounds to join us. We encourage authenticity, because inclusion makes us stronger.
If you’re excited about working together to create a Clever and Creative Greater Geelong, and joining a workplace where all people can thrive, then hit apply – we’d love to meet you!
We particularly welcome and encourage applications from Aboriginal and Torres Strait Islander people, people with diverse culture and linguistic backgrounds and people with disability.
About the role
This position will develop and implement strategies for the promotion, development and leadership of Greater Geelong and The Bellarine as a tourism destination, in particular positioning the region for Business Events and international travel trade.
Key responsibilities include:
Conduct quality sales appointments to generate leads for the region. Sales efforts will be self-directed in order to ensure the retention, development and acquisition of all client enquiries based on the needs of venues and accommodation, professional services and rewarding experiences within the region.
Maintain and actively seek to grow membership in the region working closely with the Memberships and Partnerships team to drive growth. Regularly host industry forums and networking events for members resulting in business-to-business opportunities.
Develop, implement and evaluate strategic tactical marketing and communications campaigns to increase brand awareness and aid in sales lead generation to increase business events across the region.
In cooperation with the Tourism Greater Geelong and The Bellarine Strategy, create and implement a sales and business plan for the Business Events Geelong Unit and strategies for marketing and industry development relating to groups and incentive travel to the region with a focus on identified themes and niche markets.
About you
To be successful in this role, you will have a Tertiary qualification in Marketing or Tourism or substantial experience and professional qualifications relating to the business events, groups, incentive or international tourism industry, and the following experience:
Demonstrated success in business to business sales via lead generation in the business events sector with success increasing sales in a similar position.
Thorough knowledge of the Australian domestic and international tourism industry structure and the Business Events industry, its stakeholders and contemporary issues.
Experience in the management of events, groups and incentive travel in a regional context including the securing, delivery and evaluation of business events.
Ability to coordinate and represent the region at tradeshows and familiarisation tours.
The health and safety of our people is our highest priority. It is our current policy to ask for your COVID-19 vaccination status. You have the right not to disclose your vaccination status, and successful candidates who are not vaccinated or do not want to disclose will go through a simple risk assessment process.
If this sounds like the role for you, then click apply now!
A career with us
With flexible working options, our people have choice in how and where they work. Our employees connect with us from across the Greater Geelong region and beyond.
Central Geelong-based City employees are now based in our new Civic Precinct, Wurriki Nyal. Meaning ‘speak and talk together’ in local Wadawurrung language. Wurriki Nyal sets the benchmark for what a sustainable, inclusive and culturally safe workplace can be, including industry leading sustainability standards, a flexible and people-focused design, safe and inclusive spaces and public realm.
We’re committed to supporting better accessibility for our customers and our people. We encourage you to talk to us about any adjustments or additional support you may require during the recruitment process, as well as how this role can be flexible for you.
We offer:
flexible work arrangements including RDO options in specified work areas
salary sacrificing and novated lease options
cultural and ceremonial leave
study leave
paid parental leave (16 weeks primary and six weeks secondary) and superannuation payments on all 52 weeks primary parental leave
IVF, surrogate and miscarriage bereavement leave
training and career development opportunities
a healthy and safe environment
our employee wellbeing program
corporate membership rates for health insurance
corporate membership rates at Swim Sport and Leisure facilities
Applications and Enquiries
Enquires: Tracy Carter | Executive Director Tourism | 0422 426 125 | tcarter@tourismgeelongbellarine.com.au
If we can assist you with any reasonable adjustments in order to submit your application for this role, please contact the Talent Acquisition team via email at careers@geelongcity.vic.gov.au noting your preferred method of communication and contact details and a member of the team will be in touch.
We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience. We are committed to building a more diverse team. Your responses to our demographic questions are strictly confidential and will not be individually shared.
Advertised: 28 Mar 2023 11:00 AM AUS Eastern Daylight Time
Applications close: 11 Apr 2023 11:55 PM AUS Eastern Standard Time
