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Form of workYour Impact
As a Category Manager at Carlton United Beverages (CUB) (proudly part of Asahi Beverages), you'll be at the forefront of driving category thinking, strategy, and insights within our company and in collaboration with our valued Trade Partners. You'll identify growth opportunities, foster partnerships across internal functions and external customers, and play a pivotal role as a strategic trade partner.
We are committed to leading the way in innovation and excellence within the beverage industry. Our dedication to quality and growth is matched by our passion for providing exceptional experiences to our customers. Join our team and play a pivotal role in shaping the future of the beverage category!
Your responsibilities will include:
- Develop and deliver category insights and strategies integral to Marketing, Trade Marketing, and Sales decision-making processes.
- Lead strategic innovation and customer engagement initiatives in collaboration with Marketing and Marketing Insights teams.
- Initiate, develop, and manage key projects aimed at identifying and resolving strategic category challenges internally and with our trade partners.
- Translate category strategy into actionable plans such as Joint Business Plans, Category Reviews, Customer Deep Dives, and New Product Development (NPD) engagement.
- Craft and deliver compelling category sell stories to external customers, linking internal initiatives with external category growth opportunities.
About You
- Previous experience in Strategic Category Development, Trade Marketing, and/or Account Management roles.
- Previous involvement in Beverages/Alcohol category (Supplier, Agency, or Retailer) and FMCG experience with major accounts (Woolworths, Coles, EG) highly regarded.
- Proven ability to influence both internally and externally.
- Strong data analytics capabilities with a focus on Scan/Shopper Data analytics (HomeScan, IHP, Quantium or Summit Visual Insights experience highly regarded)
- Proficient in Project & Stakeholder Management.
- Excellent presentation skills, both verbal and visual, enabling effective communication.
- Proactive, strategic thinker with a passion for driving category growth and fostering partnerships
Why Asahi Beverages?
Asahi Beverages is a leading multi-beverage organisation with a rich and varied history. Our regional head office is based in Melbourne, with sales, manufacturing and distribution centres located across Australia and New Zealand. We produce and market some of Australia’s most iconic beverage brands, including Schweppes, Pepsi Max, Gatorade, Cool Ridge, Great Northern, Carlton Draught, Vodka Cruiser, Asahi Super Dry and Allpress coffee. We have a great track record of success, we work at pace, our teams are high-performing, and there’s always a lot going on. There are so many opportunities in our company for those ready to take them on!
We’re proud of who we are, and humble in how we work – we believe in creating a culture of excellence, innovation, and diversity. We offer a range of benefits such as product discounts, flexible work arrangements, health and wellness programs, and learning & development opportunities. We are passionate about our commitment to the communities we serve and are clear on our role in enhancing environmental sustainability and social responsibility.
We are a Circle Back Initiative employer and commit to responding to all applicants.
