AddressCommunity Fundraising Manager - DIY
Manage and grow an industry-leading DIY Community Fundraising portfolio for NBCF and help fund world-class breast cancer research!
- Join a well-recognised, national health charity and manage an industry-leading portfolio driving Community Fundraising.
- Exciting time of growth as NBCF embark on a new 5-year transformational strategy, with ambitious fundraising targets to help save lives!
- Opportunity to lead and line-manage a direct report.
- Flexible, hybrid working based in Sydney CBD
The Organisation – National Breast Cancer Foundation (NBCF) The National Breast Cancer Foundation (NBCF) is Australia's leading not-for-profit organisation funding world-class breast cancer research towards their vision of Zero Deaths from breast cancer.
Since their inception in 1994, NBCF has invested over $200M into more than 600 world-class research projects across Australia. In this time, death rates from breast cancer in Australia have improved by 43%.
They've seen remarkable results, but the job's not done.
At NBCF, they’re determined to create a better tomorrow. They know research matters, and it is central and critical to improving breast cancer outcomes. That’s why they fund the very best breast cancer research in Australia by awarding grants via an open national, competitive, and rigorous peer review process.
With a highly talented and committed team and an enviable reputation , NBCF is well-positioned to achieve even greater outcomes over the coming years and change the future for all those diagnosed with breast cancer.
The Role:
Reporting to the Head of Community Fundraising, this position will be key in driving the development and execution of the Do It Yourself (DIY) portfolio of Community Fundraising campaigns.
This is a critical role to ensure fundraising is maximised across each campaign to ensure maximum number of fundraisers are recruited through acquisition strategies and fundraising goals of fundraisers are exceeded through tailored engagement strategies.
You will have strategic oversight of the DIY portfolio responsible for leading new product development, project managing the execution by working with internal teams and agencies and, creating and testing digital communication journeys that will acquire and retain fundraisers.
The DIY Community Fundraising Manager will also have leadership responsibility for a direct report, the Community Fundraising Executive. It will suit a proactive and curious Community Fundraising professional, eager to bring forward new ideas that will help drive campaign growth.
Key Responsibilities:
- Develop stakeholder engagement strategies to identify how and when internal and external stakeholders will be engaged and communicated with through the delivery of each DIY Community Fundraising Campaign.
- Create briefs for agencies and oversee supplier management to ensure seamless execution.
- Collaborate with the MarTech team for the development of campaign sites and optimisation of relevant web pages, with support from the communications teams.
- Design recruitment and multi-channel engagement plans for acquisition including content writing to recruit participants.
- Supervise the retention journey across the entire campaign portfolio.
- Take charge of digital marketing initiatives throughout the campaign journey, involving data mining and comprehensive campaign analysis reporting.
- Formulate campaign strategies and craft key messaging for effective campaign development.
- Modify and enhance campaign communications as needed to address underperforming areas and achieve campaign targets.
- Implement targeted fundraiser journeys across multiple channels (SMS, EDMs, and phone calls) for each campaign and develop copy for fundraiser deliverables to engage participants.
- Cultivate and maintain strong relationship with new and existing high-value fundraisers ensuring a personalized approach to stewardship.
- Management of the production of merchandise relevant to campaigns.
- Deliver regular reports on campaign performance, covering acquisition, high-value fundraising, mass fundraising, budgets, and income targets.
- Conduct post-campaign analysis to collect feedback and provide recommendations for future campaigns.
- Lead, motivate, and develop your direct reports within the team.
Skills & Attributes
- Relevant experience in fundraising, community development, marketing.
- Proven project management skills, with the ability to prioritise and multitask.
- Demonstrated skill and experience in facilitation of fundraising initiatives and/or programs.
- Strong digital marketing and campaign analysis capabilities with the confidence in using CRM systems for tracking and reporting.
- Strategic thinking, with the ability to make recommendations and present innovative and data-driven ideas.
- Excellent written and verbal communication skills, with the ability to influence & engage.
- Highly motivated and able to take initiative.
- Ability to lead and inspire others.
Application Process
If this sounds like something that you would be interested in, please apply directly to the advertisement with your full resume to Kristina Lesko at ********@beaumontpeople.com.au or call 02 9093 4***
There is no closing date for this role, all applications will be reviewed as they are received.
At Beaumont People we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds and people with disabilities. We do not discriminate on the basis of race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.
