Content Marketing Executive

• Content Marketing Executive Role
• Base + Salary + Super
• Hybrid Role 

About Us

The team at Tasman Holiday Parks has always worked with one clear goal in mind – to create timeless holiday experiences in places of vibrant natural beauty. We are the fastest growing owner, developer and operator of holiday parks across Australia and New Zealand. As the first holiday park network to span both countries, our vision is to create timeless places where people trapped in the busyness of life can escape to freedom. 

Our Tasman Promise is to provide holiday parks which are safe, clean and friendly, fully planned and where our guests can create beautiful moments. We are committed to offering timeless holiday parks within inspirational locations and with a rapidly expanding portfolio, we welcome more than 500,000 guests each year across 40+ iconic locations.

About the Role

We are searching for a Content Marketing Executive to lead content creation and regional demand generation for our properties across Western Australia.

As a Content Marketing Executive, you are responsible for delivering high quality, rapid, digital communication in the form of blogs, guides, images, videos for distribution via eDM’s and social media. This role will also manage all local area marketing for parks in the region portfolio and support parks in New South Wales, Victoria and Tasmania (on a per need basis).

Responsibilities:

• Maintain high quality and accurate park information on tasmanholidayparks.com.
• Travel and visit holiday parks in region portfolio frequently.
• Write blogs and guides for demand generation, work with SEO leaders to optimize to high traffic keywords.
• Create high quality, visually compelling images, and videos on park for use in blogs, socials, eDM’s and other advertising.
• Curate and send eDM’s for parks and region on a daily/weekly basis.
• Work with team leaders to optimise revenue per park.
• Maintain or implement park signage as required on acquisition or development.
• Create, coordinate, and deliver social content in relationship with park managers and operations team.
• Provide and deliver local area marketing activities in collaboration with park manager and operations team. This will include creating and approving local ads, identifying, and approving local sponsorships, and creating and maintaining printed collateral.
• In conjunction with park management team, deliver in-park activities in respective regions.
• Curate organic social post and schedule.
• Manage ReviewPro daily and maintain management response rates for each park in Australia (this includes the WA, NSW, VIC, QLD and TAS portfolio).
• Assist Marketing Department on any graphic design requirements.
• Manage Marketing Department’s Info and Marketing inboxes and respond in an efficient manner.

What You'll Bring to the Team

• Excellent digital publishing skills.
• Ability to capture quality photos and videos.
• Excellent content writing and graphic design skills.
• Ability to communicate effectively with consumers and key stakeholders.
• Proficient with use in WordPress, Active Campaign, Adobe Creative Suite, Canva, Office 365 and Google Marketing Platform.
• Ability to learn, use, and grow in the knowledge of Newbook booking and CRM and ReviewPro.

Why Join Us?

Wherever we may be, one thing unifies Tasman Holiday Parks. It is our commitment to delivering our Tasman Promise. You will be joining a growing, driven and passionate team who value input and feedback from our team members. 

We offer:

• Employee of the Month and Park Awards programs 
• Ongoing opportunities for growth and professional development 
• Generous accommodation discounts – across both NZ and AUS!
• The ability to be part of a successful and rapidly growing company 
• Career opportunities - ability to apply and transfer to different Holiday Parks

Sound like you? If so, we would love to hear from you! Please submit your Application as we will be reviewing and contacting Applicants as they come through.

We recognise that neurodiversity is critical to a healthy, successful workplace. Our role is to uncover and advocate strengths via a psychologically safe recruitment experience. So, if a typical recruitment process doesn’t bring out your best, let us know. We want you to shine, not shy away.

Tasman Holiday Parks is an equal opportunity employer and have proudly signed the Veterans Employment Commitment. We celebrate diversity and are committed to creating an inclusive environment for all team members.