Address
Form of work FMCG
Develop the content strategy
$150,000 + super
About the Company
My client is an industry disruptor, has become a leading pioneer in sustainable single-use foodservice disposable packaging. They are urgently seeking a Content Strategist to oversee planning, production and proofing of high-quality content for a range of purposes from web, social, video, email, and print marketing.
Day to day activities
Create and manage content strategies to meet marketing goals
Research keywords and understand customer pain points to inform content creation
Oversee planning, production, and proofing of high-quality content across various channels (web, social, video, email, print)
Ensure consistency of brand voice, tone, and style across all content
Monitor current topics and adjust content strategy as needed
Provide training and guidance to staff on creating optimized content
Monitor and analyze key metrics to identify successes and opportunities for improvement
Analyze and make recommendations to improve the user experience of our website
Regularly review and update website content for accuracy and currency
Adhere to compliance obligations and report any concerns or conflicts of interest.
Ideal candidate
Tertiary qualifications in Marketing, Communications or a related discipline (preferable)
3-5 years of experience in a content marketing role, with a successful track record of developing and implementing content marketing strategies
Deep understanding of optimizing content for SEO and driving conversions
Comprehension of digital platforms and new media trends
Data-driven approach to support theories and identify opportunities
Creative writing skills for developing effective messages across digital and social media platforms
Strong verbal and written communication skills
Ability to manage competing priorities and multi-task
Proactive approach to bringing new ideas
Experience managing and delivering projects and campaigns end-to-end
Ability to work effectively as a team member or independently with high levels of initiative, judgment, and independence
Experience using Marketo, Magento, Google Analytics, SemRush, and other content-related technologies
For a confidential discussion please contact Kiran Gahir 0415733064 or apply via the link.
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