Crm Campaign Manager

• Skill development-We value team development opportunities, with study time to complete the globally recognized Marketing Cloud Email Specialist qualification
• Flexibility-We offer flexible working arrangements, including hybrid options
• Competitive Salary Package-We offer competitive salary plus 17% super

The University of Melbourne would like to acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated, the Wurundjeri and Boon Wurrung Peoples, the Yorta Yorta Nation, the Dja Dja Wurrung People. We acknowledge that the land on which we meet and learn was the place of age-old ceremonies, of celebration, initiation and renewal, and that the local Aboriginal Peoples have had and continue to have a unique role in the life of these lands.

About Strategy and Culture
The Strategy and Culture Portfolio works collaboratively across the University to support the development and delivery of the University's strategic plan Advancing Melbourne. The portfolio is responsible for overseeing strategy and planning; policy; governance; and government, civic and community engagement at a whole-of-University level.

About the Role
As the CRM Campaign Manager, you will represent the Data Driven Marketing team, collaborating with internal and external stakeholders to plan, develop, and execute effective, targeted multichannel student recruitment marketing campaigns. Although initially relying on email campaigns, you will expand campaign capabilities to include other channels such as SMS, programmatic advertising, and personalized owned channels as capabilities enable.

In this role, you will mentor and support other CRM Campaign Specialists. You should have a deep understanding of data methods flowing into the CRM, and the ability to analyse and evaluate marketing activities to optimize outcomes.

Responsibilities include:

• Lead discussion on use of CRM to support University targets and campaigns lead by Student Marketing and Communications, proactively provide strategic advice to optimise use of marketing channels and data to deliver ROI
• Develop, implement, and optimize highly effective CRM communications strategies ensuring effective and timely delivery of end-to-end initiatives to meet campaign requirements, regularly providing recommendations for improvement across all stages of the prospective student pipeline
• Apply understanding of University objectives, framework, its various constituents and data assets to develop and define constituent journeys using the OneCRM platform to enable a coordinated and optimal multichannel experience across email, SMS and digital assets.
• Lead by example, supervising one CRM Campaign Specialist to manage the workload across the UC&M marketing and recruitment function for the undergraduate, postgraduate and MSPACE program offerings

About You
You are an expert in digital marketing solutions and techniques as they relate to the University context and our customer journey. An excellent communicator, you easily forge productive relationships with internal and external stakeholders to achieve high-quality marketing objectives in conjunction with strong business acumen. You foster a solution-minded approach, collaboratively embracing challenges and demonstrating agility in response to evolving priorities within a rapidly changing environment

You will also have:

• Demonstrated work experience within relevant marketing and communications field and tertiary qualification in marketing, communications, business or a related discipline
• Solid knowledge of digital marketing solutions and experience in customer relationship marketing, constituent experience and marketing platforms e.g. Salesforce Marketing Cloud
• Knowledge of and experience with business analysis reporting platform such as MS Excel, Word and PowerPoint as well as other reporting solutions
• Experience in applying web analytics such as Google Data Studio and making recommendations on how to optimise CRM marketing activity.

To ensure the University continues to provide a safe environment for everyone, this position requires the incumbent to hold a current and valid Working with Children Check.

Please note: To be considered for this role you must have current valid work rights for Australia.

About the University
The University of Melbourne is consistently ranked amongst the leading universities in the world. We are proud of our people, our commitment to research and teaching excellence, and our global engagement.

Benefits of Working with Us
In addition to having the opportunity to grow and be challenged, and to be part of a vibrant campus life, our people enjoy a range of rewarding benefits:

• Flexible working arrangements, generous personal, parental and cultural leave
• Competitive remuneration, 17% super, salary packaging and leave loading
• Free and subsidised health and wellbeing services, and access to fitness and cultural clubs
• Discounts on a wide range of products and services including Myki cards and Qantas Club
• Career development opportunities and 25% off graduate courses for staff and their immediate families

To find out more, visit .

Be Yourself
We value the unique backgrounds, experiences and contributions that each person brings to our community and encourage and celebrate diversity. First Nations people, those identifying as LGBTQIA+, females, people of all ages, with disabilities and culturally and linguistically diverse people are encouraged to apply. Our aim is to create a workforce that reflects the community in which we live.

Join Us!
If you feel this role is right for you, please apply with your CV and cover letter outlining your interest and experience. Please note that you are not required to provide responses against the selection criteria in the Position Description.

We are dedicated to ensuring barrier free and inclusive practices to recruit the most talented candidates. If you require any reasonable adjustments with the recruitment process, please contact us at .

Advertised: 28 Feb 2023 12:05 AM AUS Eastern Daylight Time

Applications close: 12 Mar 2023 11:55 PM AUS Eastern Daylight Time