Crm Campaign Specialist - Zoos Victoria

• Hybrid office/WFH opportunity
• Salary from $107,824 a. + 11% superannuation
• 12-month fixed term contract

Zoos Victoria operates four landmark zoos, Healesville Sanctuary, Kyabram Fauna Park, Melbourne Zoo and Werribee Open Range Zoo. Victoria's zoos are made up of passionate, energetic and driven employees committed to fighting wildlife extinction. Every person, from the extensive range of disciplines, plays an important role in helping the organisation realise its vision to become a world leading zoo-based conservation organisation.The CRM Campaign Specialist is focussed on delivering new digital customer campaigns using a combination of Salesforce CRM and Salesforce Marketing Cloud, as well as analysing and improving existing digital customer journeys to deliver additional revenue to the business. The role will also assist with the implementation of changes and enhancements to the CRM, working with stakeholders to develop business requirements and then brief and manage internal and external developers to implement and rollout new functionality.Accountabilities:

• Digital email and SMS campaign delivery
• Build dynamic and hyper-personalised email customer journeys
• Optimise membership and ticketing customer journeys
• Build complex customer segments
• Data analysis

The ideal candidate will have:

• Experience using a top-tier CRM and marketing automation system
• Experience building e-commerce-focussed digital email campaigns
• Intermediate SQL and HTML knowledge
• AMPscript experience advantageous
• Strong data analytical skills
• Strong attention to detail
• Employee status Victorian Working with Children Check card

For more information on this role, please refer to the position description below.Please submit a maximum two-page cover letter, and resume by clicking on the 'Apply' link below.If you have any questions about this role, please contact Gigi Silk gsilk@zoo.org.auApplications close 5.00pm on 06 June 2024At Zoos Victoria we value diversity, celebrate difference and work to be inclusive in everything we do. We welcome applications from Aboriginal and Torres Strait Islander people, people with diverse cultural and linguistic backgrounds, people with disability and people from the LGBTIQA+ community. In addition, Zoos Victoria will provide reasonable adjustments for individuals with disability, illness or injury. If you require adjustments at any stage of the recruitment process, please advise via hrhelpdesk@zoo.org.au or visit our for more information and contact details for any adjustments required.