As a CRM Coordinator your key areas of focus will be around the ideating, briefing and execution of email marketing campaigns, while supporting the Marketing Manager and CRM Manager on broader strategic pieces of work.
Responsibilities
- Successfully set up & deploy Automated EDM campaigns
- A/B testing of subject lines and content to identify learnings and opportunities to maximise results
- Successfully build and test customer journeys & automated emails.
- Analyze data and prepare reports on each EDM to provide recommendations and suggestions for future EDMs
- Report on data errors and escalate potential issues.
- Deep dive into the CRM data to provide actionable insights for the team
- Help with targeting and segmentation to aid acquisition and retention campaigns
- 1+ years experience in a similar role across email marketing or CRM
- Experience with Marketing Automation software
- Experience with A/B testing
- Experience with HTML and CSS would be a bonus
- MUST love data and analytics and see a long term future within data driven Marketing
- A keen eye for attention to detail
- Excellent written and verbal communication skills
Please click ''Apply Now'' or email your resume to Adam Parle at aparle@sharpandcarter.com.au for a private and confidential discussion