Customer Value Coordinator

Purpose of the role

The Customer Value Coordinator supports the Customer Value team to develop, implement and continually improve direct-to-customer marketing programs of work for Newcastle Greater Mutual (NGM) Group brands, with the express purpose of increasing products and services per customer and extending customer tenure.

What are we looking for?

• You are an enthusiastic individual with a 12+ months’ experience working in a data-driven direct-to-customer marketing and communication environment utilising personalisation and marketing automation practices 
• Exceptional communication skills- written and verbally.
• Strong time management and organisational skills, with the ability to meet deadlines efficiently.
• The ability to manage workloads in a busy environment and meet agreed timeframes 
• Sound understanding of data driven marketing techniques such as personalisation, customer segmentation, predictive data modelling, test and learn, multi-channel targeting
• A collaborative and self-motivated approach, with initiative to resolve issues as they arise
• Qualifications in Communications, Business, Marketing, Analytics or related field or equivalent industry experience (desirable). 

What will your key responsibilities include? 

• Support the Senior Customer Value Specialist to develop and manage the Customer Value Management (CVM) program by optimising personalised communications with prospects and customers, underpinning our ability to onboard, upsell, cross-sell and retain customers, driving Customer Value.
• Support the Customer Engagement Manager to develop and maintain an effective Campaign Management Platform (Campaign Management / Marketing Automation technology suite) to drive personalised campaigns and other communications across channels using a single customer view. 
• Coordinate Customer Value creative and content development using approved brand guidelines and available compliance/legal frameworks and preparing CVM content for final sign-off by stakeholders.
• Utilise test and learn frameworks including A/B testing to improve performance and engagement of CVM communications.
• Implement strategies to increase the uptake of email communications.
• Continually improve organisational processes to deliver CVM communications.
   

What can you expect from us?

NGM Group employees can take advantage of the following work perks:

• Health and wellbeing; Fitness passport, corporate health insurance and annual flu vaccination.
• Lifestyle and giving back; Hotel discounts, 14 weeks paid parental leave, two community volunteers days and three recreational leave days per year.
• Professional advancement; Flexible work arrangements, recognition programs and employee referral program.

About us

We’re NGM Group, and we offer retail banking services to more than half a million Australians under the brands Greater Bank and Newcastle Permanent. 

We have fresh energy and big goals for our customers, and our people are key to us achieving this success. If you’re ready to be part of a team that puts the customer first and enjoys a challenge as the path to growth and innovation, then … we want you!

Collectively, we’re the largest customer-owned bank based on net assets and the 10th largest Australian-owned bank for household deposits. A financial powerhouse headquartered in the Hunter, we have a workforce of more than 1,600 people and total assets of more than $20 billion.