Digital Campaigns And Media Coordinator

• Flexible location
• Full-time and continuing
• HEW 7 $97,940 - $107,842 + 17% Superannuation (pro rata, part time)

Why work with us?
At Deakin you will have access to benefits such as a variety of leave options including generous parental leave and the ability to purchase additional leave; flexible working arrangements to help manage your work-life balance; ongoing learning and development opportunities to grow your career; an inclusive and supportive culture and environment to work in, both online and on campus.
About the role:
The Digital Campaigns and Media Coordinator is responsible for coordinating the design, development and delivery of Digital Campaigns that that amplify the impact of Deakin's research, to build reputation and brand and generate demand for Higher Degree Research (HDR).
Reporting to the Manager, Research Marketing, this role will be tasked with developing strategies for digital marketing campaigns, including setting goals, defining target audiences, and selecting appropriate channels as well as working in platform to buy media, including paid social media ads, display ads, search engine ads, and more.
The successful candidate will be confident in conducting test A/B tests to refine and optimise digital marketing strategies and using various tools to get deep in data, to monitor performance and report on campaign performance
As a Digital Campaigns and Media Coordinator you will:

• Plan strategies and execute comprehensive digital media plans across various platforms from conception to execution of full funnel strategies or tactical channel campaigns, with the big picture of each channel's roles in mind
• Conduct test A/B tests to refine and optimise digital marketing strategies
• Oversee reporting and analytics, delivering insights on ROI, campaign performance, and optimisation strategies
• Handle budget allocation and optimisation for performance marketing and digital marketing campaigns

To be successful, you'll have:

• Postgraduate qualifications or progress towards postgraduate qualifications and extensive relevant experience; or
• An equivalent combination of relevant experience and/or education/training.
• Experience in the implementation of integrated campaign strategies across key digital marketing channels, optimising and analysing performance and reporting campaign effectiveness.
• Experience developing creative assets across digital and social marketing channels.
• Knowledge of the Adobe Creative Suite such as InDesign or Photoshop.

Here's how to apply:
Please submit your updated resume and a short cover letter outlining your skills and experience.
For a confidential discussion regarding this role, please contact Kristy Bryans (Creative Coordinator, Brand and Marketing Communications) on
For a copy of the position description, please see below:
Applications for this position close on Friday the 19th of January, 2024.
Are You Ready?
Deakin is a Victorian university with a global impact. We are an agile, dynamic, and innovative university committed to making a positive impact through our excellence in education, research and innovation and the contributions we make to the wider community.
We understand that our reputation has been built on the dedication and expertise of our staff and we offer a dynamic and diverse working environment with opportunities to grow and develop careers. We believe that a progressive, thriving culture will ensure that people choose to come, and stay at Deakin and contribute to our ongoing success.
We value diversity and aim to build an inclusive environment that champions, embraces and respects differences. We support and encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation, and genders.