AddressWe’re your comfort zone before you step out of it… Your squad to help you hit the ground riding… Your support crew to handle mechanical strains and pains… We’re The World’s Most Approachable Bike Shops.
From humble beginnings in 2007 with our first shop only fitting 99 bikes in the store, we are now the largest bicycle retailer in Australia and stretch across the globe with retail stores in the UK and New Zealand. 99 Bikes has a loyal customer base with over 1.6 million Club 99 Members in Australia, speaking to the incredible customer experience we provide in-store and online alongside offering a huge range of great value products.
Our parent company, Pedal Group, includes 99 Bikes in Australia, New Zealand and the UK, wholesale businesses in Australia and New Zealand, plus a property group. This creates a huge amount of opportunity for career growth and we have a culture of promoting from within as much as possible.
Why Join Our Team
Career opportunity - We are a growth company with a strong focus on talent. We promote from within and there is never a shortage of opportunity at 99 Bikes. You’ll be exposed to different work every day and get to collaborate with people from various career backgrounds. Our Leadership Academy has 7 programs to nurture those who have aspirations to lead a team.
Celebration, Reward and Recognition - Our culture is built on celebrating high achievement through monthly and yearly recognition and reward. Each year our top achievers are rewarded with a ticket to an amazing event in a different country. Last year’s event was in Whistler and this year is in Japan!
Team benefits - People are our number one philosophy and we care about their health and wellbeing, their family and their ‘Brightness of Future’. We offer a Parental Leave package, $1000 towards self development per year, cost price on our products, travel discounts through our shareholder company Flight Centre and we pay our people to ride to work.
Flexibility - Everyone loves a work/life balance. We’re not so concerned with clocking your hours, but that the work gets done. Need to pick the kids up from school and work from home for the afternoon? No problem!
Employee Ownership - Our Employee Share Scheme offers all of our people the equal opportunity to buy shares each year. This ownership is important to our culture as we treat the business like our own.
Work in a purposeful environment - We are B Corp certified which means meeting global standards in areas like environmental impact, diversity and inclusiveness. Our purpose is to enrich mind, body, earth or soul with the freedom of riding.
International transfers - We have shops in Australia, New Zealand and the UK, and offer short and long term secondments when opportunities arise.
About the role:
We are splitting our team that manages web development and Digital Content into two separate teams with the goal of a renewed focus on creating best-in-class Digital Content for our customers. This has created an opportunity for a new content professional to join our team.
We aim to be the most approachable bike shop. The content we create is primarily around our products and providing the information required for our customers to feel safe and comfortable choosing a product that suits their specific needs, typically starting the experience with little to no technical knowledge of our products.
As our Digital Content Manager, you will be responsible to:
- Manage a small team of Content Creators/Writers, driving a high performance culture and coaching/mentoring regularly.
- Ensure we are efficient and creating high-quality content inline with the brand tone.
- Evolve the current systems to deliver a customer focused content strategy.
- Streamline communications between internal stakeholders.
- Ensure suppliers have a clear process for providing product information in a structured way.
- Segment product content into meaningful chunks to give the business flexibility to implement and test incremental improvements.
- Create a single point of truth for product content that is utilised through several brand, B2B and B2C sites.
- Use an iterative approach to improving the value of content.
- Split testing to confirm changes add value to customers' experience above a 95% confidence level.
- Manage a backlog of experiments and continuously test change, as soon as confidence has been hit on the previous trial.
- Analyse website traffic and users engagement metrics.
We believe in hiring for cultural contribution, and nurturing for skills development; however, there are some things we need from you to be successful in this role:
- The ability to drive a project through to completion.
- To manage and develop a culture of high performance throughout your team.
- Create ideas for how we can generate great value for our customers beyond aesthetic changes.
- Develop a deep understanding of our customer's needs, concerns and values and preemptively assure them through great product content.
- A drive to be in a state of continuous improvement.
- A high attention to detail.
- Great relationship-building, interpersonal and communication skills.
- Team player who is willing to get involved, contribute ideas and be solution-focused.
- Review content for tone, voice, clarity, and consistency of messaging.
- A love for great copy and cut-through communication that authentically and accurately captures our 99 Bikes brand.
- Exceptional analytical and problem-solving skills.
- Highly motivated and excited to work with a small but growing team with big goals!
