Digital Copywriter

Fulcrum

Our Mission The Fulcrum is a platform where insiders and outsiders to politics are informed, meet, talk, and act to repair our democracy and make it live and work in our everyday lives.

This company is a leader in the real estate sector, known for its commitment to excellence and innovative approach to property development. Their integrated offerings have led to significant growth and success in the industry. With a beautiful new office directly above Wynyard Station, they retain a family feel to their culture, have very high staff retention, and offer a unique perk of having a chef cook lunch for everyone on Tuesdays and Thursdays.

About the Company: This company is a leader in their field, with its APAC headquarters located in Sydney. They are known for their strong culture that emphasises creativity, collaboration, and a marketing-led approach. The company empowers its team members to bring their innovative ideas to the table, creating an environment where creativity flourishes. They are committed to providing a workplace that is both stimulating and supportive.

The Role: As one of our talented Copywriters, you will be working across our core brands in the Asia Pacific, including notable wine brands and direct wine distribution channels in Australia, New Zealand, and Hong Kong. Your contributions will include:

• Crafting sales marketing emails for existing customers and business partner subscribers.
• Writing engaging single-product and featured case copy for Product Display Pages and Landing Pages.
• Creating content for digital and print catalogues, sale letters, and print adverts in major publications.
• Developing ad hoc website copy, such as banners, tiles, vouchers, and engaging in occasional scriptwriting for social media posts.
• Managing content for Social Media and Search Engine Marketing (SEM) advertising.
• Conducting SEO keyword research, generating ideas, and writing long-form content for our blogs.
• Performing regular and meticulous proofing and editing of print and digital creative.
• Participating actively in wine briefings, creative briefings, planning sessions, and other group activities as needed.

• 🧐 Market and Customer Research
  

  Conducts research into relevant trends, industries, markets and customers to develop informed sales strategies

• ✏️ Copywriting and Content Creation
  

  Write compelling content in line with the brand’s voice to achieve key goals, including awareness, ranking, and conversion

• 𝌞 Content Development
  

  Build and manage a rich content calendar that attracts the relevant audiences

• 👥 Collaboration
  

  Works with others by being open, clear in communication and listening to achieve goals

• ✍🏼 Written communication
  

  Writes in a clear and structured format to convey information and ideas effectively to a target audience

• 🔍 Attention to detail
  

  Accurately identifies and rectifies discrepancies or errors that exists in information and deliverables