Digital Marketing – E-commerce & Social Specialist

Based in Byron Bay, Brookfarm is Australia’s leading premium muesli brand, producing gourmet muesli and snacks sold in independent retailers, health food stores, online and across 15 export markets.  Employing over 65 staff across our local macadamia farm, bakehouse and headquarters in the Byron Bay industrial area. 

Brookfarm is a generational Australian family business, we are macadamia farmers and regional food producers of the highest quality producing all-natural, nutritious food while making a difference to our environment and community. It all started on the family farm in the Byron Bay hinterland over 30 years ago, where we have been working together with nature through our regenerative farming practices and planted over 45,000 native trees to restore the ancient subtropical rainforest on the farm. 

We currently have available a key marketing role as the Digital Marketing - E-commerce & Social Specialist. As a small team we’re looking for a digital dynamo to shape our digital presence with expertise across Shopify and driving online revenue, whilst also passionate about growing brand awareness and love along the consumer journey in the digital space.  You’ll be our in-house expert in E-commerce, EDMs, SEM/SEO, social media and content working alongside internal brand marketing and design team, and digital media agency. Full time role with some room for flexibility depending on the candidate.

Role & Responsibilities:

• Development and implementation of the marketing calendar and strategy across digital, E-commerce, email and social platforms working together with the Head of Marketing in achieving business and brand KPIs.
• Planning and implementing E-commerce promotional program, email marketing, partnerships, affiliate marketing, reward program, google and social media strategy that achieve online revenue targets, increase new website traffic & email database, optimise conversion, increase basket size and lifetime value and generate broad brand awareness, consideration, trial and loyalty via online channels. 
• Platform management and technical proficiency and maintenance across Shopify and supporting applications and integrations.
• Continuously maintain and optimise website and all online brand touchpoints via desktop and mobile to drive consistent high quality customer experience across owned and customer platforms.
• Develop and execute SEO & SEM initiatives integrated with Digital Marketing plans to drive brand awareness and sales.
• Develop and execute email marketing & loyalty program strategy including continuous performance analysis and optimisation. 
• Manage social media channels including content planning, development, scheduling, monitoring, community management and media investment optimisation. 
• Work together with relevant internal stakeholders on inventory management, dispatch, customer service and co-ordination of promotional executions for the online sales channels.
• Apply continuous website, email marketing and social performance analysis to data-based decision making and optimisation.
• Create, coordinate, implement and optimise engaging content and storytelling for all online channels, working collaboratively with in-house digital designer and digital agency.
• Support brand team in digital brand and product campaign planning and execution. Contributing to strategic and creative brainstorms for brand & product campaigns, content, and promotional ideas.
• Support sales team Shopify+ B2B platform management and optimisation.
• Potential of supporting the implementation and growth strategy of E-commerce expansion into export markets.
• Together with Head of Marketing, manage digital agency relationship across web development, paid social, google, SEM, and email marketing strategy.
• General and project specific support across Brookfarm brands, and broader business.
• Co-ordinate and implement engagement programs, collaborations, partnerships & events with like-minded talent, brands, influencers, content creators and community event partners.

Skills & Experience needed: 

• At least 4+ years’ hands on experience managing and maintaining an E-commerce store. 
• Proven experience developing and implementing digital brand marketing strategies – with strength in social media across Meta (Facebook & Instagram essential) and Google (SEM & SEO).
• Proven results developing and executing online sales strategies across various digital platforms that drive online traffic and sales. 
• Technical proficiency in E-commerce platforms - Shopify (Essential), Shopify+.
• Proficiency in email marketing growth strategy, management and implementation – Klaviyo essential.
• Understanding of the consumer journey with application to a content and communication strategy.
• Strong written, visual & communication skills including copywriting and editing.
• An eye for high quality content and brand execution at every touchpoint.
• Strong analysis and data-driven decision-making skills across Google, Meta and Klaviyo.
• High level of organisation, time management and attention to detail.
• Ability to show initiative, work independently and collaboratively as part of a team.
• Willingness to grow and learn new skills in line with changes in the digital landscape.

Bonus skills: (Not mandatory, but any individually highly valued)

• Brand management in FMCG or food industry
• International E-commerce expansion experience
• Shopify+ B2B strategy & implementation
• Basic web development & coding
• Content creator
• Digital media buying: Google & Meta

Benefits:

• Quarterly performance incentives
• Great office location in Byron industrial area with flexible work arrangements
• Weekly well-being hours
• Complimentary breakfast every day of Australia’s best muesli
• Generous product discounts across Brookfarm and related network 
• Enjoy rainforest walks and macadamia orchid tours on the farm
• Be part of supporting our sustainable & community efforts 

Qualification ideally required:

• Degree in Marketing, Digital Marketing or related