Digital Marketing Lead

The Position

We seek an enthusiastic Digital Marketing Lead to join our busy team at a time of growth and change.  You will own and execute campaigns for fundraising, membership growth, commemoration, and event promotion. You will report to and work closely with the Marketing and Engagement Manager and be based in Perth CBD at our offices in St Georges Terrace. 

About Us

RSLWA is one of Australia’s most renowned charities helping veterans and their families realise their potential to contribute to the Western Australian community. 

Help us raise awareness for veterans’ issues in WA and encourage veterans to access the support available. 

You will be using your experience to identify opportunities to better support our mission of enabling WA veterans and their families to thrive in the community. 

Key Responsibilities

Reporting to the Marketing and Engagement Manager and as part of a small, dedicated team, your responsibilities include:

• Contributing to the development and implementation of marketing plans aligned with RSLWA’s strategic objectives. 
• Liaising directly with internal departments to focus on planning and execution of marketing strategies, including digital, collateral, and event support
• Developing and overseeing the execution of a strategic fundraising plan with key internal and external stakeholders 
• Developing a suite of assets that enable RSLWA to expand fundraising revenue
• Assisting the Marketing and Engagement Manager in developing collateral for Corporate Partnerships
• Coordination of the delivery of internal and external communications (including, but not limited to, traditional publications, and digital channels including EDM, website, Facebook, Twitter (X), Instagram, LinkedIn, and YouTube) and ensure they are professional and consistent with brand systems and RSLWA policy
• Monitoring and reporting on the effectiveness of campaigns and initiatives 
• Working with Marketing and Engagement Manager to ensure effective management of Marketing budgets
• Building trusted, effective working relationships with internal stakeholders including board members, members, committees and other RSLWA staff
• Communication and alignment with external stakeholders and their campaigns including the ADF, RSL Australia, and other state and territory RSL branches. 

What You Need

Successful candidates will have a proven track record dealing in a Digital Marketing role and a strong understanding of Digital Marketing concepts, strategies, and channels, including but not limited to websites, social media, email marketing, content marketing, SEO, SEM and analytics. In addition, you will have:

• A true understanding and commitment to RSLWA’s vision, values, and strategic objectives so that you can champion these through your work.  
• A positive, empathetic nature with a strong desire to make a positive difference to ADF members and their families. 
• Flair for Digital Marketing with a demonstrated ability to lead campaigns and initiatives. 
• Excellent communication and interpersonal skills with the ability to confidently engage with colleagues, team members, and the community. 
• Demonstrated ability to lead a small, successful team by example and achieve outcomes. 
• Strong project management, highly organised, strategic, and able to work collaboratively in a team environment. 
• A tertiary qualification in Marketing or similar discipline.
• Experience in stakeholder relationship management. 
• Skills in data analysis, reporting, and CRM maintenance  
• Experience in a digital fundraising environment including full scope of fundraising streams (desirable).  

While not essential, experience with the Defence and/or veteran community would be well regarded.  

Application Process

If you are achievement oriented and collaborative and excited about being part of a member-focussed organisation, please send your application including a cover letter and curriculum vitae via SEEK on or before 12th January 2024.