Donor Acquisition Officer - Digital & DRTV

Are you data driven and have strong digital expertise? Do you enjoy creative thinking but also working to timelines? If so, this is the role for you!

Donor Acquisition Officer – DRTV & Digital

Are you data driven and have strong digital expertise? Do you enjoy creative thinking but also working to timelines? Are you wanting a compassionate, for-purpose role, that gives you more flexibility? If so, this is the role for you!

• Join a leading national provider of blindness and low vision services.
• Highly flexible, hybrid, fulltime role with offices based in Melbourne and Sydney.
• Exciting chance to join a long-standing team on a real exciting trajectory of growth!

Vision Australia is seeking a dynamic and dedicated digital fundraiser experienced in leading Donor Acquisition strategies to join their passionate team. This is an outstanding opportunity to grow and develop yourself within an iconic charity and help people who are blind or have low vision to live the life they choose.
The Organisation:

Vision Australia is a leading national provider of blindness and low vision services. Their mission is to support Australians who are blind or have low vision, helping them live the life they choose.
Vision Australia supports more than 25,500 people of all ages and circumstances through their online services and at Vision Australia centres nationwide.
The Role:

As the Donor Acquisition Officer handling DRTV & Digital, you will play a pivotal role in acquiring new regular giving and single giving donors for both the Vision Australia and Seeing Eye Dogs brands.
Working closely with the Head of Individual Giving, you will lead the planning, development, and execution of innovative campaigns, including DRTV and Paid Media initiatives. Your strategic insights and data driven approach will be instrumental in optimising campaigns to maximize Vision Australia’s reach. This will enhance their ability to make a serious impact on the lives of Australians.
Key Responsibilities:

• Collaborate with the Head of Individual Giving to establish objectives and strategies for acquiring regular and one-time donors through various campaigns, including Direct Response Television (DRTV) and Paid Media initiatives.
• Oversee the DRTV campaign, managing multiple key suppliers involved in strategy, creative development, media buying, inbound call management, SEM, paid social, and SEO tactics.
• Enhance online donation forms for optimal performance and alignment with acquisition campaigns.
• Create and maintain Test and Learn Plans to improve Conversion Rate Optimisation of online donation forms.
• Monitor campaign results and expenditures against budget, providing recommendations to enhance channel optimiation.
• Manage suppliers to ensure campaign delivery aligns with targets, including overseeing reporting, periodic evaluations, and ongoing discussions.
• Collaborate with suppliers and colleagues to secure content for effective campaign delivery, including TV advertisements and telemarketing.
• Boost campaign performance by training and motivating telemarketing fundraisers.
• Identify and implement testing and improvement initiatives in collaboration with the Head of Individual Giving to explore new opportunities within primary channels.

Knowledge, Skills and Abilities:

• Relevant tertiary qualifications in marketing, fundraising or a related field.
• Proven expertise in fundraising and/or similar.
• Proficient in spearheading Donor Acquisition initiatives, particularly in DRTV or digital.
• Skilled in orchestrating multi-channel digital campaigns encompassing web optimisation, SEM, SEO, social media, and email.
• Data driven and skilled in being able to analyse data and provide meaningful insights.
• Demonstrated capability in formulating and executing annual marketing strategies and budgets, consistently achieving targets.
• Established track record of successful fundraising endeavours with a strong emphasis on generating income.
• A proactive, team player who can demonstrate initiative.
• Ability to manage stakeholder relationships, both internal and external.
• Strong project management and organisational skills to be able to work under pressure and meet deadlines.
• A passion and interest to work for the NFP sector.

How to Apply:

If you would like to apply for this great opportunity within a great organisation and team, please submit an up-to-date resume ASAP as applications will be reviewed on an immediate basis.
For more information or a confidential discussion, please contact, Matthew Witheriff at matthew.witheriff@beaumontpeople.com.au or call 02 9093 4967
At Beaumont People, we believe a diverse workplace is a happy workplace, and we love working with organisations that feel the same way. We encourage applications from people of all different backgrounds, including Aboriginal and Torres Strait Islander peoples, people from CALD backgrounds, and people with disabilities. We do not discriminate based on race, religion, sexual orientation, gender identity, national origin, age, disability, marital or parental status. Should you require a reasonable accommodation to be made for your application to be assessed we would be more than happy to discuss how that can be arranged.