AddressABOUT US
Boating, Camping, Fishing (BCF) where every adventure begins! We are your go-to destination for all things outdoor. Whether you're a seasoned adventurer or just starting your journey, BCF is here to equip you for the great outdoors. From cutting-edge equipment to expert advice, BCF have got everything its customers need to elevate their outdoor experience. Join the BCF community and unlock a world of adventure – because at BCF, the thrill of exploration never ends!
We are looking for a Senior eCommerce Optimisation Specialist who will be responsible for supporting the eCommerce strategy with a focus on optimisation to enhance customer experiences and drive commercial outcomes.
Day to day responsibilities will include:
- Support the eCommerce team through execution of strategic content optimisation
- Improve the user experience and navigation through onsite content execution
- Develop and implement conversion rate optimisation AB/MVT tests
- Overseeing all website content, ensuring adherence to UX principles, brand digital style guide, web usability and WCAG
- Utilising customer feedback and analytics to optimise content performance
- Developing content initiatives in collaboration with internal and external stakeholders
- Optimising the customer journey and experience online
- Implement dynamic content and personalisation to enhance the online shopping experience
- Building and maintaining effective partnerships with internal and external stakeholders in order to achieve business objectives
- Ensuring ongoing development of personal skills/knowledge for continuous improvement
About you:
- Proficiency with HTML, CSS, and JavaScript
- Strong understanding in UX principles, WCAG and web usability
- Experience conducting A/B and MVT tests and interpreting results
- Experience with SFCC advantageous
- SEO knowledge and skills desired
- Skilled in using digital analytics tools such as Google Analytics 4
- Excellent written and verbal communication skills
- Strong stakeholder management skills
- Keen attention to detail in data quality and reporting
- Graduate qualification in business, marketing, digital, technology or related disciplines
We Offer:
- Flexible work arrangements, hybrid set up between the office and home
- Commitment to your professional development with ongoing opportunities for progression
- Generous Team Member Discounts across all Super Retail Group brands
- Perks Program including discounts on health and well-being, entertainment, travel and accommodation and more
Our Culture of Inclusion
As an Equal Opportunity Employer, BCF and Super Retail Group strive to create an inclusive environment for all employees. We welcome applicants from diverse backgrounds to apply to any of our vacant positions.
Application
Interested candidates for this role should submit an up to date resume and cover letter detailing their specific skill and experience. If you are as passionate about this position as we are then please don't delay and APPLY NOW! We are interviewing immediately.
