AddressProudly independent and B-Corp certified,Brick Laneis at the forefront of craft brewing. Having created a community where lovers and makers of great beer can unite, from a state-of-the-art brewery designed with sustainability and efficiency in mind, with a range of Australian firsts using world-leading technologies and equipment.
The Brick Lane Brewing Community includes all those who enjoy good beer – our consumers, customers, partner brewers, suppliers, friends and other independent brewers. We have an amazing home base in Dandenong South and believe in inclusivity and diversity in brewing and that we have an obligation to do good in our community and environment. We actively engage with a broad range of partners across a variety of areas through brewing great beers, partnering with customers in the trade, and helping community organisations and charities.
Reporting into the Brand and Trade Marketing Manager as the Graphic Design and Content Manager, your role will be to act as champion of the Brick Lane brand, ensuring consistency, excellence and growth of the brand across all touchpoints, including packaging, merchandise, print, digital materials, and more.
Key Role Responsibilities:
- Develop and maintain Brick Lane’s visual brand identity across all platforms, ensuring consistency and cohesiveness.
- Develop new product visuals from concept ideation, right through to the execution of final print ready artwork and procurement of final printed materials, advising on stock, colour matches and print quality throughout the process.
- Develop and supply 3D renders of new product packaging in various resolutions and formats.
- Design various marketing materials, including logos, labels, packaging, posters, flyers, banners, and merchandise.
- Create engaging and visually appealing content for our website, social media channels, and EDMs.
- Conduct photoshoots of products, events, staff, venues, brewery, and hospitality offering to build a comprehensive image library for marketing purposes.
- Plan, shoot, and edit high-quality promotional videos showcasing our products, events, staff, venues, brewery, hospitality offering and brand story.
- Collaborate with the marketing and sales teams to develop and execute creative campaigns to launch new products, drive brand awareness and sales.
- Create visually striking social media content including photography, videos, graphics and animations, collaborating with internal and external partners where required.
- Design corporate communications such as reports, pitch decks and internal updates.
- Maintain an organised digital asset management system for easy access to photos, videos, and design files.
- Stay up to date with the latest trends and best practices in Graphic Design, photography, and videography, and apply them to Brick Lanes visual content.
- Coordinate with external supply vendors, such as printers and suppliers.
- Provide art direction and guidance to team members and external collaborators involved in creating visual content.
- Continuously explore new and innovative ways to visually showcase Brick Lane’s products and brand to stay ahead of the competition.
Successful Candidates will have:
- Bachelor’s degree in Graphic Design, visual communications, photography, videography or a related field
- Previous Marketing experience in food, beverage or hospitality advantageous
They will also will demonstrate:
- A strong understanding branding and visual identities
- A strong understanding of packaging design and print materials
- Proven experience in packaging design and print, with beverage, beer or alcohol industry being advantageous
- Proven photography, videography and editing skills with proficiency across the Adobe Creative Suite
- Animation and motion graphic skills would be advantageous
- Ability to work collaboratively across internal teams and with external partners, vendors and suppliers
- Attention to detail and ability to meet deadlines
- Creative thinking and ability to generate innovation ideas
So, what can we offer you in Return?
- Inclusive, Collaborative and Supportive company Culture
- Environmentally and socially responsible workplace
- Employee Assistance Program
- Monthly product allocation
- Enjoy discounts on food and beverages
- Annual Wellbeing $$ contribution
Attention to detail is always important -please include a cover letter detailing:
- Why you would like to work for Brick Lane
- What attracts you to this position
- Why you think you would be a great candidate for this role
Please note that we are not accepting applications from recruitment agencies.
All applicants must have the right to work in Australia.
Want to know more about Brick Lane Brewing? Check us out at www.bricklanebrewing.com, on Facebook, Twitter and Instagram.
