AddressOverview
Rex Software is a 80-person digital product and service company based in Newstead, Brisbane and London, UK. Rex Software develops products for the real estate and property management industries in Australia and the UK, with thousands of customers using our CRM, digital advertising suite and site builder.
About the Role
As the Growth Marketing Lead, you will support the executive leader and lead the execution of comprehensive growth strategies, playing a crucial role in expanding our customer base, enhancing brand awareness, and driving revenue growth. Working closely with cross-functional teams, you will leverage your expertise in data-driven marketing to accelerate our growth and elevate customer acquisition and retention.
You will:
- Lead the development and execution of high-impact growth strategies aligned with overall business objectives.
- Provide strategic direction to the growth team, ensuring alignment with brand positioning and goals.
- Utilise advanced marketing automation tools and analytics to segment and target audiences effectively.
- Implement personalised and engaging content strategies to enhance customer experience and loyalty.
- Oversee the planning, creative development, and execution of multi-channel marketing campaigns across digital platforms.
- Drive campaigns across email, social media, paid advertising, SEO, content marketing, and partnerships.
- Develop and execute data-driven marketing strategies to attract and retain customers, increasing brand visibility.
- Conduct thorough market research and analysis to inform strategic marketing decisions.
- Analyse key performance indicators (KPIs) and marketing metrics to measure the effectiveness of campaigns.
- Optimise strategies for continuous improvement, ensuring alignment with business objectives.
- Monitor competitor activities and industry trends to identify growth opportunities.
- Stay ahead in the market by proactively identifying and capitalising on emerging trends.
- Lead the implementation of A/B testing methodologies to optimise marketing efforts.
- Drive initiatives to increase conversion rates and enhance overall campaign performance.
- Stay up-to-date with the latest marketing trends, tools, and technologies.
- Bring innovative ideas and best practices to the team, driving a culture of continuous improvement.
- Contribute to the overall marketing strategy by providing strategic insights, innovative ideas, and data-driven recommendations.
- Collaborate with senior leadership to align growth strategies with broader organisational goals.
Nice to haves:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven leadership experience in digital marketing or marketing management.
- In-depth understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms to extract actionable insights.
- Analytical mindset with the ability to interpret data, analyse results, and implement data-driven strategies.
- Creative thinker with a demonstrated ability to develop innovative marketing campaigns.
- Excellent communication and collaboration skills to lead cross-functional teams.
- Proven track record of achieving marketing objectives and KPIs at a leadership level.
Our perks
We’re a design-driven company with a passionate team. Together we use our abilities to take complex problems and untangle them into simple, usable products. Ownership is one of our core values, and so we like to give people responsibility and discretion. Our Brisbane office is located in Newstead, close to the Gasworks precinct, surrounded by great cafes, eating areas, and microbreweries.
- Hybrid work policy - Fully remote OR 3 days working from home, the choice is yours!
- $1,000 annual learning budget with 2 weeks of learning leave
- Access to our Where Fit subscription to receive discounts on health and wellness products
- Engaged in the local design and tech community
- Macbook Pro & high quality monitor (LG UltraFine 5K)
- Great location in Newstead, if you’re in working from our beautiful office
- Day off on your birthday
- Day off for volunteer leave
Location
Brisbane, Newstead, Queensland (Hybrid)
