AddressWho Are We?
Are Media is Australia’s leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.
Why Are Media?
Join Australia’s leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:
- A day of leave for your birthday,
- 4 days of volunteering leave each year,
- An inclusive parental leave program that supports all parents, families & carers,
- FREE digital access to all our titles, and
- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more).
We support flexible ways of working through our Activity Based Working (ABW) model. We encourage a balance of working in the office and remotely and we believe this enables our people to do their best work.
About the role
Reporting to the Director of Content; the Head of Shopping is responsible for leveraging data and insights to create, implement, optimise and report on the shopping content strategy in order to achieve Are Medias Content Commerce budget. Working with the Shopping team, and the Vertical Content Digital teams to ensure content is created in order to achieve Content Commerce Budget.
You will be responsible for using data to identify revenue driving content opportunities across digital platforms (site, social, email) as well as delegating, assigning, optimizing and amplifying highest earning content across Are Media’s broad portfolio of digital products, as needed.
This is a senior role within the business and leadership is a key focus. Leading-a team of approximately 10, with 2 direct reports you will need to support when required and as such will need to be a responsive, passionate, energetic manager, while actively mentoring and supporting their professional growth and will provide constructive feedback as needed.
Duties
- Create, Implement and optmise the Shopping Content Strategy across Are Media.
- Direct and collaborate with digital content teams to ensure that unique and exclusive on-brand shopping content of a high quality is created and published to grow Content Commerce Revenue.
- As a SME (subject matter expert) team member, to share best practice in the area of affiliate content, offering guidance and general support to others.
- Work and collaborate with content teams (all channels) to deliver shopping strategy per brand. Ensure strategy is being implemented and provide feedback accordingly.
- Work with General Managers to provide assistance with data and reporting from affiliate platforms to inform content ideas.
- Leverage Shopping Dashboard to educate the business on performance and to drive performance within the Shopping and Digital Vertical teams.
- Use data and tools to create insights and understandings that inform strategies for audience and revenue growth from affiliate content.
Skills and experience
The Head of Shopping needs to live and breathe shopping content and is the lead role within Are Media for Shopping Content. Leveraging our valuable audience to achieve Are Media’s Content Commerce targets.
- Shopping Content Strategy experience; ideation, implementation and reviewing
- Strong leadership and mentoring skills, with previous management experience
- Financial and commercial acumen; knowledge of affiliate revenue drivers for websites, social platforms and digital sales processes
- Understanding and experience with using a variety of social media platforms and referrers to drive audiences and engagement with shoppable content.
- Experience in and passion for Content Commerce
- Ability to work in a fast-paced, ever-evolving digital environment
- Knowledge and understanding of SEO and the ever changing environment
- Interest and/or understanding of Shopping trends and using review content
- Be able to apply strong editorial judgement, making decisions on content that drives required results
Are Media is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
Please apply now and send your CV via the link.
