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Form of workAbout Mindshare Australia:
At Mindshare we believe in Energy, Empathy and Impact! These core values are the foundation of our culture and extend to every aspect of our operation.
We are a part of the GroupM family, which is the largest media investment management company in Australia. Across Mindshare we offer the opportunity to work with some of the biggest household names. Our ambition is to help our partners achieve their wildest ambition, anchored in good growth. This translates to producing amazing work and identifying ways to drive a positive impact on the world!
This is only possible when we have the right people to help us achieve these goals. So, WHY MINDSHARE?
Your growth, development and success are important to us. That’s why we have a structured career framework and development program in place, including a clear career plan and access to local and global online learning platforms to support your personal and professional growth.
Beyond an opportunity to learn and grow an amazing career, we offer flexible working arrangements, combining working from home and the office to balance your professional and personal commitments. Other benefits include Summer Half Days, Birthday Leave, Long Service Leave, perkSpace (our internal perks and benefits hub full of resources to support your mental, physical, social and financial wellbeing, including discounts at hundreds of retailers and service-providers) and wellness benefits (including our Employee Assistance Program)
Mindshare, as a part of GroupM, is an Equal Opportunities Employer. We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
L’Atelier Australia is seeking an experienced Digital Performance Director to work on one of the world’s leading luxury groups. This is a rare opportunity to work at the absolute cutting edge of luxury marketing in one of the world’s most exciting luxury markets. With the pandemic contained across the country well, Australia is one of the fastest-growing luxury markets in the region, and a global focus for many brands. Powered by the dual forces of domestic demand – fuelled by rapid digitization of both purchase and delivery – Australia is the region’s best example of Eastern and Western commercial values coming together. What happens next? The best way to predict the future is to invent it. L’Atelier exists to invent the customer experience of tomorrow. That’s where you come in.
Reporting of the role
This role reports to the Group Business Director.
Key Purpose of the Digital Performance Director
To assist the Group Business Director in leading, managing and inspiring the team to deliver gold standard strategic implementation and trading practices. With trusted and influential relationships across clients, media and agency partners.
3 best things about the job:
You will join a new agency, powered by GroupM, created specifically to service a luxury client portfolio. You will be connected to a fluid and fast-moving regional team that will support and nurture your development with training, mentorship, and constant feedback. You will be set up for success.
Working on such a large luxury client with a depth of brands means there is a lot of diversity in the role with a focus on leading their media campaigns.
We are a relatively young team with a vibrant culture of work hard play hard. The brands we look after offer event and entertainment opportunities to enjoy with clients and media partners alike.
Measures of success –
In three months:
An understanding of the client’s product portfolio, position in market and an insight into their key competitors.
Become fully up-to-speed in the Australian luxury media landscape, and competitor media landscape across all media channels
Started to form a point of view of the client’s business and opportunities for building more Digital media into their marketing plans.
Learnt about Group M’s Tools & Behaviours and started applying these in your day-to-day work.
In six months:
Become a trusted advisor for the client’s media campaigns and be fluently translating these opportunities into campaigns.
Worked on category trends and insights across the region, keeping up-to-date on all things beauty and luxury in Australia
In 12 months:
Become a trusted client partner and guiding the client’s annual plans including traditional and new media opportunities
Forecasted Annual investment and worked with the Investment Director in establishing and maintaining trading agreements with media partners.
Identify areas for improvement that add value to the client and agency
Responsibilities of the role:
Lead and elevate the channel planning, buying, execution and reporting for media campaigns to the highest standard.
Manage a number of team members, delegating work effectively throughout the planning and implementation process.
Ensures the team executives and Assistants receive positive and constructive feedback on a regular basis.
Has a thorough understanding of all L’Atelier and GroupM products/processes.
Ensures there is full compliance with Mindshare processes (trading/implementation excellence, feedback, briefing templates etc)
Ensures all communication to internal and external stakeholders is clear and delivered in a timely manner
Ensures they deliver gold standard implementation 100% of the time (including recommendation documents, media schedules and PCA decks) using AMF process. Delivering added value as part of every campaign.
Interprets relevant data sources to build insights that leads implementation thinking (i.e. GroupM Knowledge, EMMA, Roy Morgan, Nielsen)
Ensures accurate and timely reporting in line with client requirements (including final buys, PCAs, invoicing and optimisations)
Understand the Australian Media landscape and provide recommendations to clients on new trends and innovations.
Contribute to the wider agency, particularly with a focus on championing products and processes.
What you will need:
Minimum of 6 years’ experience in the Media or Marketing industry.
Experience managing multiple Coordinators and Executives.
An understanding of the Australian Media landscape including Digital Media.
An understanding of the luxury market and/or alcohol & fashion categories
Hybrid experience across all media channels, with a focus on digital/social
Preferably a background in channel planning and investment
A critical eye for detail
About GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
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Follow GroupM on LinkedIn – https://www.linkedin.com/company/groupm
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
